Email Development Executive

Location
: Street, Somerset BA16 0EQ

Job Overview

As an Email Development Executive, you will be responsible for creating, testing, and optimising email marketing campaigns. Your role will involve designing and building responsive email templates, ensuring compatibility across various email clients, and collaborating with colleagues in ecommerce, merchandising and marketing teams to deliver impactful email communications. You will also monitor email performance metrics and continuously enhance the user experience through A/B testing, segmentation, and delivery of personalisation strategies.

Responsibilities

Email Campaign Development:

• Design, build, test email templates

• Ensure all emails are responsive and function across various email clients

• Incorporate personalised content and product recommendations as we look to enhance our email automation programme in parallel with our broadcast and brand campaigns.

Testing & Optimisation:

• Conduct rigorous email testing for deliverability, rendering, and responsiveness on different devices and platforms.

• A/B test email subject lines, CTAs, designs, and copy to improve engagement and conversion rates.

• Troubleshoot any issues related to email performance or display across different clients.

Collaboration & Co-ordination
:

• Work closely with design, content, and marketing teams to develop email campaigns that align with broader marketing objectives.

• Coordinate with the CRM / database teams to ensure correct audience segmentation and data accuracy for each campaign.

• Collaborate with Email Development Lead and Performance Marketing Manager to review email performance, suggest improvements, and implement best practices

Email Campaign Management:

• Set up and manage email campaigns using Klaviyo across the entire customer lifecycle; from database signups/ the welcome series, promotional/transactional emails (known in the business as 'broadcast'), post purchase comms, automations (basket/browse abandonment) through to re-engaging with 'lapsed' consumers to re-engage.

• Ensure that email lists are regularly updated / segmented appropriately for targeted campaigns.
• Maintain compliance with email marketing regulations, including GDPR.

• Implement list hygiene practices to ensure high deliverability and engagement rates

Performance Tracking & Reporting:

• Monitor key email metrics, including open rates, click-through rates, bounce rates, and unsubscribe rates.

• Generate campaign reports and provide actionable insights to optimize future email campaigns.

• Identify trends and implement improvements to increase customer engagement and retention.

Qualifications

• Experience: 1+ years of experience in an Email delivery role

• Technical Skills: Knowledge of using Klaviyo and Google Analytics

• Campaign Optimization: Proven track record of running successful A/B tests, optimizing email performance metrics, and driving high engagement and revenue uplifts from the email channel

• Analytical Mindset: Strong data analysis skills with the ability to interpret complex datasets and translate them into actionable strategies.

• Communication Skills: Strong written and verbal communication skills to effectively collaborate across departments and present strategy insights to stakeholders.

• Regulatory Knowledge: In-depth knowledge of email marketing laws and best practices, including GDPR and other European data protection regulations

About Clarks

Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear.

Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot and Clarks Wallabee. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all.

Progress is woven into our DNA. Whether we're pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we're always striding forward.

Join us in 2025 as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact – and looking boldly ahead, too.

Why join us?

At Clarks, you'll be part of a brand with heritage, craftsmanship, and style at its core. We offer great training, career progression, and the chance to make your mark in a global business.

This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company's discretion at any time, with or without notice.