Retail Sales Executive

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We'll talk a bit more about us further down the page, but for now – let's talk about the role and who we're looking for…

A bit about the role…

• The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales through increasing in-store standards, Retailer Training and the ongoing management of The National Lottery retail estate.
• Through ownership of territory management, you will build and maintain strong relationships with our retailer network within an assigned territory
• Deliver the retail and marketing plans by supporting and growing in-store standards, advocating the commercial value of The National Lottery to drive sales and returns to Good Causes
• The successful candidate will be working in and around Bromley, Catford, Beckenham, New Eltham area territory. The role is initially offered as a fixed term contract until 30th March 2026 and is field-based Monday to Friday. A company car and fuel card are provided.

What you'll be doing...

Strategic Delivery:

• Support the Annual Business Plan by delivering key messages and marketing updates to our retail network
• Support the Retail Sales Team objectives and review against agreed measures, working cross territory / divisionally where required
• Bring retail insight and new ways of working into Allwyn through team meetings, 1:2:1's with Retail Sales Manager Execution:
• Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
• Proactively drive high in-store standards and deliver key messages
• Build and maintain great relationships in your assigned territory to drive great in store execution and retailer advocacy of The National Lottery within stores now and into the future
• Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes
• Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC)
• Drive you own development through our Retail Sales Academy (RSA)

What experience we're looking for…

• Previous field sales experience or customer service (ideal but not necessary)
• You're always bringing new ideas to the table
• Strong sales and commercial acumen
• You're a people person and confident speaking to our retailers and can build great relationships
• Experience of face to face selling – and you're pretty good at it too
• Ability to use IT packages and be IT literate
• Good with numbers and you're able to analyse data and provide insight to our customers
• The ability to deliver effective training with people at all levels
• A full UK driving licence and flexibility to travel across your territory and wider regions when required

Key Measures of Success:

Business Knowledge - Understands structure, vision and purpose; Knows Retail vision and can translate throughout all they do; Aware of cascaded information affecting the business and organisation; Is aware of what other business departments / functions are and how they interact; Takes into account their business understanding / awareness throughout

Financial Acumen - Understands and can discuss sales and returns to Good Causes confidently. Using appropriate tools to conduct analysis and lead conversations around corrective action.

Data and Insights - Aware of trends and how these may impact their area of business; Knows the Lottery competition; Understands local retailer dynamics, formats and channels; Understands shopper motivations and needs; Links external trends to action needed within role; Understands key metrics and can talk about these in an internal and external environment

Strategic Development - Understands the team strategy / objectives; Executes all tasks in role (internal and/or external. Competently shares small strategic decisions with line manager which are well thought through; Competent at evaluating successes and failures and applies this to the next project/output; Competent in planning and organising own task; Establishes priorities in partnership with manager or wider team and plans accordingly

Communicating with Impact - Active member of the immediate team and makes an effort to get to know other teams. Can manoeuvre through group discussion effectively; Comfortably takes delegation, ensuring outcomes and milestones are contracted, internally & externally

Personal Accountability - Can be counted on to achieve goals; Able to follow direction within a set strategy and will articulate what is possible within remit; Genuinely cares about their outputs and the effect these have internally and externally; Balances own workload, flexing this when priorities shift; Comfortable working on a task, knowing why it is being performed and seeking guidance in times of uncertainty

About us:

‍We've developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation - We pride ourselves on it We're constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at and we'll be happy to help.

**Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks**

An inclusive reward offering with wellbeing at the centre…

At Allwyn, we've put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.

Here's a list of some of the fantastic benefits we offer…

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.