Shopper Marketing Executive

Job Title: Shopper Marketing Executive
Location: Hemel Hempstead - Breakspear Park
Job Length: Fixed Term (12 months FTC maternity cover)
Working Hours: 37.5
Competitive Salary with extensive benefits:

Monthly product allowance – alcoholic & non-alcoholic options available 
Private Medical options
Life Assurance 
Company bonus scheme
Access to 24/7 GP services
Enhanced pension contribution
Generous holiday (inc bank holidays)
Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic's brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
 
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot's servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
 

The Shopper Marketing Executive plays a vital role in inspiring more shoppers, on more occasions, to choose our brands along the path to purchase. This position is responsible for implementing shopper marketing strategies across our portfolio, bringing our vision to life within designated customers or channels. Working collaboratively with cross-functional teams, the Executive will develop and execute creative activation plans that attract new shoppers, encourage repeat purchases, build category value, and enhance brand equity across both Soft Drinks and Beer categories.

• Support the implementation of shopper marketing strategies for key customers, ensuring alignment with strategic plans and annual operating priorities
• Develop and maintain rolling 1-year shopper marketing activation plans for assigned brands within designated customers/channels
• Create compelling sales toolkit content and point-of-purchase materials that drive brand awareness, grow drink incidence, and enhance the shopper experience
• Execute brand activation campaigns with clear objectives, tactics, KPIs, and evaluation metrics
• Collaborate with Customer Management teams to secure delivery of aligned campaigns through cross-functional engagement
• Track performance of shopper marketing activities through robust evaluation, ensuring compliance to plan and identifying risks and opportunities
• Support budget administration and media investment with customers
• Contribute to trade communications strategy when relevant, working with the Communications Events Manager

• Demonstrated understanding of Shopper Marketing principles and experience developing commercially-grounded creative marketing activities in retail/wholesale environments
• Strong project management capabilities with excellent attention to detail and organizational skills
• Commercial acumen with solid category understanding and experience in budget management
• Exceptional interpersonal and communication skills with ability to build strong relationships, influence stakeholders, and work effectively in cross-functional teams
• Ability to engage and manage a wide network of stakeholders to deliver plans with key customers
• Creative thinking with a passion for developing innovative shopper marketing solutions
• Experience working with customers across different channels in a consumer-led organization is advantageous

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.