Brand Designer

The Opportunity

This is a standout opportunity to help shape a brand from the ground up and play a defining role in building a high-growth, scalable concept in the healthy fast-casual space. You'll be working directly with passionate founders who have a clear vision and long-term ambition to create a category-leading brand with real identity, purpose, and expansion potential.

If you want to bring a brand to life from its earliest stages — visually, verbally, and experientially — and contribute to something designed for scale, this role offers the rare chance to make your mark and help define a concept with the power to grow into a major brand.

Job Overview

We are seeking a Brand Designer to lead, develop, and refine the visual identity and brand system for a new, scalable concept in the healthy fast-casual sector.

The role involves creating a cohesive brand world — from core identity and visual language to packaging, signage, digital presence, in-store touchpoints, and launch assets. You'll collaborate closely with the founders, interior designers, and operational teams to ensure the brand feels unified, commercially strong, and ready to expand.

This is a hands-on, creative, strategy-led role for a designer who understands both storytelling and scalability.

Phase 1 — Brand Foundations & Research

• Conduct market and competitor audits across the healthy fast-casual category.
• Develop and refine the brand's visual positioning, tone of voice, and customer experience principles.
• Translate the brand strategy into early concept directions and identity routes.
• Collaborate with founders on defining the mood, personality, and creative north star.
• Provide recommendations on naming, messaging, and brand architecture (if needed).

Phase 2 — Visual Identity Development

• Create 2–3 exploratory identity concepts including logos, colour palettes, typography, and graphic systems.
• Develop a holistic visual language suitable for a scalable, multi-site concept.
• Build brand system elements such as icons, patterns, illustration styles, or photography direction.
• Collaborate with interior designers to ensure brand visuals integrate seamlessly into spatial design.
• Develop packaging concepts (labels, stickers, containers) aligned with operational and sustainability needs.

Phase 3 — Brand Rollout & Pre-Opening Assets

• Finalise the full brand identity and produce a comprehensive brand guidelines document.
• Design launch assets including menus, in-store signage, window vinyls, uniforms, social templates, and digital assets.
• Support website design direction or wireframes (in collaboration with digital partners, if applicable).
• Provide artwork-ready files for print, production, and fabrication.
• Assist with brand presence during pre-opening and early promotional activity.

General Responsibilities

• Attend scheduled meetings and brand development sessions (1–2 per week).
• Work collaboratively with founders and the chef, interior, and operations teams.
• Deliver organised, production-ready files and clear documentation.
• Work within agreed development milestones and timelines.
• Ensure consistency across all touchpoints and prepare the brand for multi-location scalability.

Requirements

• Proven experience as a Brand Designer, Graphic Designer, or Visual Identity Designer.
• Strong portfolio showing brand identity work, ideally for hospitality, food & beverage, retail, or lifestyle brands.
• Experience designing for both digital and physical applications (packaging, signage, menus, etc.).
• Ability to develop scalable design systems suitable for franchising or multi-site rollouts.
• Knowledge of production, print processes, and file preparation.
• Strong understanding of brand strategy, storytelling, and consumer experience.
• Excellent communication and presentation skills.
• Highly organised with strong attention to detail.
• Must be available for occasional on-site sessions in London.

Soft Skills

• Creative thinker with commercial awareness.
• Clear communicator comfortable presenting design directions.
• Highly organised, with strong time-management skills.
• Collaborative and open to iterative development.
• Proactive problem solver with a positive attitude.
• Passion for food, wellness, and hospitality is a plus.

How to Apply

Please submit:

• CV / Portfolio (showcasing brand identity and applied design work)
• Examples of hospitality, food, or lifestyle branding (if available)
• Brief note on why you're excited about shaping a brand from the ground up

Job Types: Part-time, Temp to perm

Contract length: 2 months

Pay: £30.00-£40.00 per hour

Expected hours: 15 – 20 per week

Benefits:

• Employee discount
• Work from home

Work Location: Hybrid remote in London SW6 3LQ