Apps & App Store Optimisation Manager

Future is looking for a Apps and ASO Manager to help us deliver brilliant mobile apps for a diverse portfolio of internationally renowned brands.

With a new app strategy and investment in growth, this is an exciting time to join Future's apps team. You'll bring experience managing and marketing a portfolio of consumer apps, ideally with demonstrable success utilising subscription models. You'll combine strategic thinking, commercial acumen and creative execution with a passion for creating delightful user experiences that drive business success and customer satisfaction.

What you'll be doing

Reporting to the Head of Mobile Apps, the Apps and ASO Manager contributes in delivering Future's app growth strategy. You will maximise visibility, engagement, and revenue performance across our diverse portfolio of mobile apps through strategic App Store Optimisation (ASO) and continuous performance improvement.

Working closely with teams across Product, Marketing, UX, and Content, the Apps and ASO Manager will drive acquisition, retention, and monetisation initiatives that align with Future's broader digital subscription goals.

You will blend analytical insight, creative optimisation, and commercial focus to ensure Future's apps deliver market-leading user experiences and commercial results.

Experience that will put you ahead of the curve

• Experience managing multiple iOS and Android apps, within a subscription or digital content business.
• Hands-on understanding of ASO principles, keyword research, creative optimisation, and conversion rate optimisation (CRO).
• Proficiency with app analytics platforms and experience interpreting performance data to drive growth.
• Proficiency in GA4, Google Workspace (GSuite) (or similar)
• Translate complex data into clear insights.
• Experience with managing stakeholders
• Comfortable working cross-functionally with marketing, product, and technology teams.

What's in it for you

The expected range for this role is £35,000 - £45,000.

This is a Hybrid role from our Bath Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P5

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience

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