Digital Marketing Manager

Digital Marketing Manager | Harts Group | Soho, London

We are seeking an experienced Digital Marketing Manager to help shape and deliver our digital strategy. You will work closely with the Comms & Marketing Director, Comms & Marketing Manager and Sales Teams in Soho, London.

Meaningful Benefits at Harts Group 

• Digital Marketing Manager Salary of £40,000+ DOE
• 50% Off all Food & Drink across all Harts Group
• Company trips to meet our Top suppliers in Mexico, Spain and across the UK
• Increasing holiday allowance on top of your 28 days paid holidays
• Monthly food & drink tastings to keep your tastebuds busy
• Career development, 1-on-1 coaching and training opportunities
• Enhanced Maternity & Paternity packages
• Access to Wagestream Platform where you can access your wages early and manage your money
• A paid volunteering day to support our communities and causes that matter to you
• Cycle to Work Scheme
• Access to Hospitality Action to support your wellbeing in and out of work
• CODE membership with amazing discounts in the hospitality industry
• Test drive our new openings, you are invited to a brilliant meal with your team
• Working with a great group of individuals where you can be yourself and enjoy your career

The Digital Marketing Manager

• Minimum of 3 years' experience in performance or digital marketing, with a proven track record of driving measurable results, either within hospitality or in an agency with relevant clients.
• Strong understanding of the digital landscape, with hands-on experience using key platforms and tools (e.g. GA4, Google Campaign Manager, Meta Ads Manager, SEMrush).
• This is a hands-on, wide-ranging position that calls for technical capability, creative insight and a strong command of data to inform decisions and drive performance.
• Demonstrated experience in implementing and optimising SEO strategies to enhance brand visibility and support long-term acquisition.
• Skilled in CRM and email marketing, including segmentation, automation and journey optimisation.
• Have your own book of digital key opinion former contacts and a proven record of delivering influencer campaigns
• Experience working with AI tools and automation platforms.
• Data-driven and detail-oriented, with a curious mindset and excellent attention to detail.
• Highly organised and proactive, comfortable managing multiple projects in a fast-paced environment.
• Strong analytical and commercial acumen, with the ability to translate data into clear, actionable insights that support growth.
• A genuine understanding of and enthusiasm for the Harts Group family of brands.
• This is a Monday to Friday role, working from 09:30am till 06:00pm including one day WFH
• Evenings and Events presence required 2-3 times per month

Key Responsibilities

• Optimise the performance of all digital strategies across owned and paid media/channels - PPC, SEO, CRM, newsletters, social media and website.
• Provide clear insight and recommendations on digital performance to support a robust, ROI-focused digital strategy.
• Ensure all digital communications and activity adhere to GDPR, cookie regulations and recognised best practice.
• Refine and develop seamless guest journeys across all digital touchpoints to deliver an optimal experience that supports acquisition, conversion and retention.
• Full website management in liaison with our web developers, including landing page optimisation, UX improvement, content management, SEO strategy, and A/B conversion testing.
• Manage and optimise PPC, paid social, and retargeting campaigns to maximise efficiency and conversions.
• Report on and analyse paid media performance, tracking results and identifying opportunities to improve ROI across all channels.
• Develop and execute effective SEO strategies, including keyword research, competitor analysis, technical audits and on-page optimisation.
• Monitor industry trends and algorithm updates, making proactive adjustments as needed.
• Lead CRM and email activity: manage segmentation, automate guest journeys and continually optimise communications.
• Feed into creative comms strategies using insights from audience data
• Always show respect, strong team ethic and empathy for your colleagues.
• Be the face of a Group known for its warm welcome.

What Success Looks Like

• Growth in traffic, reservations, engagement, conversions, and average spend per head.
• Regular, data-driven reporting that improves decision-making.
• Strong digital presence across all guest-facing platforms with a focus on seamless user experience
• Managing and developing your own strong list of digital key opinion formers in relevant spheres, who will drive awareness of our brands and conversions for our sites

Harts Group Way

We're excited to hear from candidates who bring curiosity, commitment, and a passion for Hospitality. We believe in creating an inclusive, diverse, and equal workplace where everyone is valued. In return, we offer competitive salaries, opportunities for career development, and continuous training, all within a supportive and friendly team where camaraderie and mutual respect are at the heart of everything we do.

Apply for the Digital Marketing Manager role today and a dedicated member of our talent team will be in touch.