Performance Marketing Specialist

ABOUT THE COMPANY

For 50 years we have been leaders in the hire of lifting and hoisting equipment. Our locations are spread over the UK and the EU. Our sister company, LGH Winches, is one of the leading winch specialists in Europe.

We combine the highest quality equipment, unrivalled experience, and industry leading expertise, with excellent customer service, to offer you state of the art solutions to meet your lifting challenges. Whatever the load, whatever the location, LGH can take the strain, with unmatched reliability, range, and readiness. LGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise.

Across the world, across all industry sectors, trust LGH – the global leaders in lifting gear hire.

SUMMARY OF THE ROLE

We're looking for a native Dutch, results-driven Performance Marketing Specialist to take ownership of our digital marketing activities across Europe. This is a new in-house role designed to drive campaign performance and deliver smarter, more effective digital marketing at scale.

You'll manage and optimise multi-channel paid media campaigns, improve website and landing page performance, and collaborate with our regional marketing teams and external agencies to tailor campaigns for different markets. With an eye for analytics, you'll help us better understand how our digital activity contributes to leads, conversions, and ROI.

OVERVIEW OF ACCOUNTABILITIES

Paid Media & Search:

• Plan, execute, and optimise campaigns across Google Ads, Display, and LinkedIn
• Conduct keyword research, create ad copy, and manage budget allocations
• A/B test creatives and landing pages to improve performance
• Reduce CPA and improve conversion rates across campaigns

SEO & Website Performance:

• Work with content and regional marketers to improve organic visibility
• Manage SEO audits and action technical improvements
• Track site performance and page experience (Core Web Vitals, bounce rate, etc.)
• Collaborate with web developers or manage CMS updates where needed

Analytics & Reporting:

• Own performance dashboards and campaign tracking (GA4, HubSpot, etc.)
• Set up and manage UTM structures, conversion tracking, and attribution models
• Report monthly and quarterly on campaign performance and actionable insights

Marketing Automation:

• Lead email campaign workflows in HubSpot
• Support lead scoring, segmentation, and engagement automation

Collaboration:

• Work with regional marketing execs (DACH and Benelux) to localise and target campaigns
• Brief and coordinate with agencies on high-value projects where needed
• Collaborate with content and creative roles to produce effective assets

QUALIFICATIONS AND EXPERIENCE

Essential

• Native Dutch speaker
  
• 2–4 years' experience in a performance or digital marketing role
• Strong hands-on experience with Google Ads and SEO (on-page and content-focused)
• Confident using Google Analytics (GA4), Search Console, Tag Manager, and UTM tracking
• Familiarity with HubSpot or other marketing automation tools
• Data-driven mindset with ability to interpret and act on insights
• Proactive, self-motivated, and comfortable managing projects independently
• Strong communication and collaboration skills

Desirable

• Experience working across multiple markets/languages
• Technical Product Knowledge:
  Understanding of technical products or willingness to undergo training and self-improvement in this area.
• Ambitious Growth Mindset:
  Demonstrated ambition to grow within the role and contribute additional value to the team.

WORKING PATTERN:

Days: Monday to Friday

Hours: 37.5 hours per week between 9am – 5pm

Lunch break: 30 minutes unpaid

COMPANY BENEFITS

• 25 days Annual Leave (+1 per year capped at 30)
• Employee Assistance Program
• Enhance Family Leave
• Free Eye Tests
• Private Healthcare
• Quarterly Incentive Program
• Training & Development Programmes
• Length of Service Awards
• Personal Milestone Acknowledgements
• Free Equipment Hire
• Free Parking
• H.I.R.E Fit
• Hybrid working (where possible)

Ability to commute/relocate:

• Home-based

Salary:

• Competive Salary