Digital Marketing Executive

1 week ago

Birmingham, Birmingham, United Kingdom AF Selection Full time £28,000 - £32,000 per year

Digital & International Marketing Executive (12-Month FTC, Potential to Go Permanent)

Birmingham
• Hybrid (1–2 days in office)
• £28,000–£32,000

Are you ready to take the next step in your digital marketing career? This role is ideal for someone with broad digital experience who's keen to specialise in content management, agency coordination, and international digital growth—particularly within the Chinese market.

As the organisation enters an exciting period of expansion, they are looking for a digitally confident, analytical, and proactive marketer to join their growing team. While this is a 12-month fixed-term contract, there is genuine potential for the role to become permanent.

(Please note: candidates must have permanent right to work in the UK.)

The Role:

You'll be supporting the Digital Marketing Manager across a wide range of digital activity for both UK audiences and new international markets. Your day-to-day work will focus on:

Digital & Content Responsibilities

  • Managing website content and performance through the CMS
  • Handling third-party listings and ensuring accuracy across platforms
  • Liaising with external agencies responsible for SEO, PPC, and wider digital execution
  • Running SEO optimisation, paid support, and international social media marketing
  • Reporting on digital KPIs, including conversion and drop-off analysis
  • Testing and iterating CRO improvements aligned to digital strategy
  • Using insight and analytics to recommend UX enhancements and content layout updates

International Growth

You'll play a key role in helping the business build its presence in China by:

  • Working with agency partners on the development of a WeChat mini-programme
  • Supporting launches into additional channels such as RED and Baidu
  • Understanding international user behaviour and tailoring digital journeys accordingly

You'll also collaborate regularly with the wider marketing team, including CRM and content specialists.

What We're Looking For

This role will suit someone who thrives on:

  • Web analysis, data, and CMS ownership
  • Working closely with agencies
  • Improving performance through insight, not just creativity

We're ideally looking for:

  • 1–2 years' proven experience in digital marketing
  • Strong understanding of Google Analytics and regular reporting
  • Experience working with CMS platforms and/or third-party listing sites (property, hospitality, retail, etc.)
  • Confidence in analysing data and making actionable recommendations
  • A proactive, self-starting personality with strong communication skills
  • Experience of working in, or liaising with external agencies

Experience in:

  • Mandarin
  • WeChat, RED, Baidu
  • International digital strategy

…would be a bonus—but enthusiasm for learning these markets is just as important.

What's on Offer

  • 12-month fixed-term contract
    with potential to become permanent
  • Salary
    £28,000–£32,000
    depending on experience
  • Hybrid working:
    1–2 days per week in the Birmingham office
  • A chance to step up from an assistant‐level role and gain exposure to international digital marketing
  • Join a growing team at a pivotal time, with plenty of scope to learn and develop

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