International Paid Media

Your work days are brighter here.

We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

About the Team

At Workday, we help the world's largest organizations adapt to what's next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we're serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

The Digital Channels team at Workday leads organic search & paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.

About the Role

The Workday Digital Channels team is expanding and looking for a strategic, data-driven paid media leader to shape and execute our regional paid media strategy across EMEA and APJ. In this role, you will drive alignment, develop integrated go-to-market approaches, and activate paid media programs that connect our brand to key audiences, foster education, and generate demand.

We're seeking a Paid Media professional who is equally comfortable setting strategy and diving into execution, makes metrics-based decisions, and is passionate about performance marketing. You will partner closely with Regional Marketing Directors, Digital Marketing Managers, Integrators, and Campaign teams to design and deliver programs that educate, nurture, and convert net-new logo accounts and customers through digital channels.

You will also collaborate cross-functionally within the Digital Channels organization—aligning paid media with ABX, paid search, and organic social—to elevate the performance of each channel and ensure a cohesive digital experience.

This role reports to the Global Paid Media Lead.

Responsibilities

• Develop and execute paid media strategies across two assigned regions, ensuring alignment with global marketing objectives and local market nuances.

• Own the regional media planning process, channel selection, forecasting, and budget allocation.

• Collaborate with regional marketing leads to translate business goals into measurable paid media initiatives.

• Collaborate with regional marketing leads and global audience team to build out and execute audiences and buying committee titles to 

• Oversee day-to-day performance management, creating an optimization strategy including pacing, creative rotation, bid adjustments, and targeting refinements, across channels such as social, programmatic, video, display, and emerging platforms relevant to each region.

• Define KPIs and measurement frameworks for each region to ensure consistent performance tracking.

• Manage regional paid media budgets, ensuring efficient spend, accurate forecasting, and strong return on investment.

• Manage relationships with media agencies or platform partners across both regions.

• Create and execute a testing strategy to continue to evolve our go to market channels and use the insights from testing to refine targeting, creative strategy, and channel mix.

To succeed in this role you should be someone others might describe as:

• Strategic and analytical: able to turn complex data and regional insights into clear, actionable media strategies.

• Detail-oriented yet outcome-focused: you catch small issues before they become problems while keeping your eye on business impact.

• Collaborative and communicative: you work seamlessly with global, regional, and cross-functional partners and can explain media concepts in a clear, approachable way

• Proactive and resourceful: you anticipate challenges, bring solutions, and take initiative without needing detailed direction.

• Comfortable with ambiguity: able to navigate evolving priorities, shifting budgets, and rapid changes in platform environments.

• Performance-driven: motivated by testing, optimizing, and consistently pushing campaigns to exceed targets.

• Curious and growth-minded: always learning, seeking out new media trends, and exploring innovative ways to drive results.

About You

Basic Qualifications: 

• Bachelor's degree or equivalent experience.

• 10-15 years of experience in Paid Media.

• Deep understanding of the EMEA and APJ digital media landscapes, including regional platforms, audience behaviors, privacy regulations, and market nuances.

• Proven experience leading multi-region paid media strategies with the ability to tailor messaging, channels, and tactics to diverse markets.

• Ability to plan beyond paid media by understanding how demand flows through the full funnel, including impacts on web experiences, SDR outreach, nurture programs, and downstream conversion.

• Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Tableau and Salesforce. 

• Demonstrated ability to manage budgets, forecast spend, and monitor performance pacing.

• Excel at interpreting data and turning insights into actionable recommendations.

• Excellent written and verbal communication skills

Other Qualifications:

• Experience building and iterating on measurement frameworks that unify reporting across regions and surface actionable insights.

• Strong operational mindset, ensuring all programs are supported by the right tracking, data flow, lead routing, and follow-up mechanisms (web, SDRs, marketing ops, nurtures).

• Comfortable navigating ambiguity, setting direction, and driving execution in a fast-moving global environment.

• Self-starter with the ability to work independently and as part of a team.

• Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.

• Agency experience (preferred)

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

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