Head of Ecommerce

We're building our first-ever consumer-facing channel — and we're looking for a hands-on, commercially minded digital leader to make it happen.

This role will drive the execution of our emerging B2C and D2C strategy, leading the build and launch of a brand-new D2C web platform and owning the entire eCommerce performance engine. You'll work closely with agency partners to bring a strong consumer proposition to market at pace, while building the digital foundations, tools, and processes needed for long-term growth.

Although we are primarily a B2B business today, this position is pivotal in establishing a meaningful consumer revenue stream and ensuring a consistent, high-quality brand experience across every channel.

What you'll do

• Lead the transition into D2C, delivering the new eCommerce platform and shaping a compelling consumer-facing brand.
• Conduct market research to understand buyer behaviour and translate insights into strategy, targeting, and on-site optimisation.
• Develop a credible D2C brand identity and ensure consistency across all touchpoints.
• Plan and execute integrated digital marketing campaigns across social, paid, email, SEO and content to drive acquisition, engagement, and revenue.
• Optimise the customer journey end-to-end, with hands-on ownership of UX, UI, conversion and onsite performance.
• Build a seamless, personalised shopping experience, including customer engagement and retention strategies.
• Define and deliver the B2C digital strategy, driving growth through improved conversion, increased AOV, and stronger customer lifetime value.
• Manage marketing and acquisition budgets, ensuring efficient spend and maximum ROI.
• Lead digital, media, creative, and technical agency partners.
• Build the core digital function from scratch, establishing scalable tools, processes, and capability.
• Use data, analytics, and testing to optimise performance and inform decision-making.
• Ensure alignment with the wider B2B brand and support cross-functional teams across product, sales, IT and customer service.

What you'll bring

Essential

• Experience leading B2C or D2C eCommerce growth.
• Hands-on expertise in UX, UI, CRO and onsite optimisation.
• A track record of delivering digital or eCommerce platforms with agencies.
• Strong digital marketing capability across paid, owned and earned channels.
• Experience managing eCommerce revenue and marketing budgets.
• Proven agency leadership.
• Experience in multichannel retail or a consumer-led environment.
• Strong data and analytics capability.
• Experience building digital tools, processes, or organisational capability.
• Cross-functional experience with product, IT, sales, and customer service.

Desirable

• Experience shifting from B2B to B2C/D2C.
• Knowledge of eCommerce platforms, CRM, or marketing automation.
• Exposure to launching new consumer propositions or brands.
• Experience in a high-growth digital or challenger brand setting.

About us

We manufacture, supply, and install beautiful, sustainable kitchens, bedroom, and bathroom furniture across the UK. Based in West Sussex, we're proud of our values — quality, partnership, curiosity, sustainability, and respect.

As part of the Ballingslöv Group, we pair the warmth of a small business with the strength of a European family. We aim high, work hard, and stay grounded in what truly matters: our people, our community, our planet — and enjoying the journey together.