Field Marketing Manager, EMEA

Island is a high-growth, well-funded SaaS software company based in Dallas, TX, with engineering offices in Tel Aviv Israel and sales offices in North America, EMEA, and APAC. We are the pioneer and leader in the Enterprise Browser market. Since our founding, the Island Enterprise Browser has been adopted by some of the largest companies in the world and has been recognized by analysts and influencers across the industry. With the core IT, security, and productivity needs of the enterprise naturally embedded in the browser itself, Island gives organizations complete control, visibility, and governance over the last mile, while delivering the same smooth Chromium-based browser experience users expect. Island is redefining the future of work for some of the largest, most respected enterprises in the world. As we continue to expand our market presence, we are seeking a highly skilled and experienced Field Marketing Manager to join our dynamic team.

Position Overview:

As a Field Marketing Manager supporting our International business, you will be based in the UK with once a week in the office in London and will play a crucial role in driving growth and brand awareness through the planning, execution, and management of various types of events across the EMEA & APAC regions. With your expertise in event management and marketing strategies, you will be responsible for creating impactful experiences that engage our target audience and generate qualified leads.

Responsibilities:

Event Strategy and Planning

●  Develop and implement a comprehensive event strategy for our international markets aligned with the company's marketing objectives, including pre-event promotion and post-event follow-up.

● Create event plans that effectively reach and engage target audiences critical to Island's success in international markets.

● Collaborate with cross-functional team members to ensure seamless execution of events and impact on pipeline and revenue, including sales, legal, finance, and marketing operations.

Event Execution and Management

●  Oversee the end-to-end execution of events, including trade shows, industry & executive conferences, webinars, and hospitality events.

● Work with partner organizations to plan and execute joint events.

● Coordinate with internal and external stakeholders to ensure all event requirements are met, such as venue selection, executive speaker selection, booth design, collateral production, and staffing.

● Manage event budgets, track expenses, and provide regular reports on event performance and ROI.

Brand Promotion and Lead Generation

●  Develop and implement strategies to generate qualified leads and maximize brand exposure through events.

● Collaborate with the brand and product marketing teams to create compelling event messaging that effectively communicates our value proposition.

● Work across functions in the marketing team to leverage various marketing channels, including social media, paid media, email marketing, out-of-home (OOH), advertising, direct mail, and content marketing, to drive pipeline in new accounts.

Relationship Building

●  Cultivate and maintain relationships with industry community leaders, partners, and key stakeholders to maximize event participation and sponsorship impact.

● Collaborate with the sales team to align event strategies to account targeting, lead generation, and sales goals.

● Act as a brand ambassador during events, representing the company and building strong relationships with attendees.

Qualifications:

●       Bachelor degree in Marketing, Business Administration, or a related field.

● years of experience in field marketing, event management, or related roles within the technology industry, preferably in the SaaS space.

●       Proven track record of successfully planning and executing a variety of event types, including trade shows and conferences, executive events, and social/hospitality events.

●       Strong project management skills, demonstrating success in managing multiple events simultaneously and meeting deadlines, managing budgets, contracts and payments.

●       Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional teams.

●       Proficiency in lead management and CRM systems.

●       Analytical mindset with the ability to measure event success and optimize strategies based on data-driven insights.

If you have a passion for events and are a highly-motivated and results-oriented professional, we encourage you to apply to join our team. Apply now to be part of our exciting journey that is shaping the future of work.