Content Specialist – Digital Channel Personalisation

End Date

Monday 24 November 2025

Salary Range

£43,803 - £48,670

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

This role will focus on supporting the design and delivery of personalised marketing content into our digital channels to engage existing customers. Collaborate with product and channel partners within BCB and across Brands, Marketing & Experience to support campaign delivery and content building, testing and optimisation across our desktop and mobile app platforms.

Job Description

JOB TITLE: Content Specialist – Digital Channel Personalisation - 12 Months Fixed Term Contract

SALARY: £43,803 to £48,670, depending on experience

LOCATION : Bristol, Birmingham or Leeds

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office hubs or partner site.

Join our team crafting Business and Commercial Banking's (BCB) digital and multi-channel experience. Designing connected, personalised customer experiences across touch points such as mobile app, online banking, websites and email, and external channels. These will be anchored in strategic themes and initiatives such as unlocking growth for our existing customers, growing digital engagement within business sectors, optimising the mobile app to help clients meet their business needs, or delivering multi-channel brand and design changes.

This role will focus on supporting the design and delivery of personalised marketing content into our digital channels to engage existing customers. Collaborate with product and channel partners within BCB and across Brands, Marketing & Experience to support campaign delivery and content building, testing and optimisation across our desktop and mobile app platforms.

What you'll do

• Build personalised marketing content for digital channels, ensuring relevancy, accuracy and quality, challenging briefs to ensure effective content is delivered
• Test and deploy content changes through development and production systems across the mobile app and desktop Online for Business platform, ensuring timeliness and accuracy
• Contribute to the overall performance and optimisation of digital personalisation, suggesting new insights to improve the overall experience or uplift customer experience and engagement through a/b testing
• Be a credible consultant across the business, truly understanding the capabilities and limitations of our digital marketing technology stack and supporting with campaign design and performance

Why Lloyds Banking Group?

We're on an exciting journey and there couldn't be a better time to join us. The investments we're making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn, and thrive.

The skills and background you'll need

• Ideally, a marketing or digital background with an understanding of digital marketing channels, targeting capabilities and techniques, and campaign performance optimisation.
• An understanding of the Group's digital marketing platforms and ability to deliver end-to-end change through build, QA and deployment stages (ideally knowledge of AEM, Adobe Target and RTIM)
• Good written and verbal communication skills, attention to fine detail, ensuring the accuracy of content changes and deployments

• Excellent planning and organisation skills to ensure continued delivery at pace according to business and customer requirements

• An excellent collaborator who proactively communicates with partners to ensure work progresses and relationships are strengthened

• A strong, data-led, commercial mentality to spot optimisation opportunities and proactively improve customer engagement and experiences

About Working For Us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.