Marketing Director

We are looking for an incredible Marketing Director to join our Central Marketing team at Signet Collection.

The Signet Collection is a family of charming, design-led boutique hotels in remarkable locations — where story, soul and style come together. From riverside beauty at The Mitre in Hampton Court, to countryside calm at The Retreat at Elcot Park and the newest addition, The Alfriston in the South Downs, we're building a collection of stays with character.

Role Overview:

Our Marketing Director has an influential role of driving our storytelling, brand partnerships, communications, community activities and guest love. We are looking for an individual who doesn't settle for the norm, and thrives on the challenge for raising the bar for boutique hospitality within each of our esteemed properties. Someone who has experience of leading a growing team of creatives and marketeers to spread the word globally about The Signet Collection. Helping shape our message and activity to bring in new guests, build memories and convert into long term fans.

This is a full time Monday to Friday role, based at The Retreat, Elcot Park in West Berkshire, with regular travel to our sister hotels across the Group.

What does success look like in this role? The successful individual will be able to demonstrate growth in brand and audience across all external channels, accompanied by growth in ADR and food spend while maintaining the marketing department P&L's.

We can offer you:

• An excellent starting salary.
• Discounted rates across our restaurants and hotels for you, family and friends to enjoy.
• Wagestream - access up to 40% of your pay before pay date, and save directly from your salary.
• Your Wellbeing Hub - from an 24/7 employee assistance programme, to gym classes, to nutritious recipes, to clinical counselling, we want to you feel cared for at each step.
• 28 days' holiday + birthday off (including Bank Holidays).
• Team recognition programme to celebrate your achievements.
• Referral bonus scheme for recommending top talent - earn up to £1000.
• Complimentary team meals on shift.
• Long Service Awards - dinners for two with all the trimmings, complimentary room stays with breakfast and dinner, theatre tickets to see The Lion King, and so much more.
• Access to apprenticeships and accredited qualifications up to Level 4.

Key Responsibilities

Content Strategy

• Lead the design and delivery of the group-wide content calendar, ensuring all property-level photoshoots, campaigns, and creative assets are strategically planned, executed to brand standards, and supported through strong stakeholder engagement across departments.
• Identify and cultivate strategic influencer partnerships to generate authentic, brand-aligned content—leveraging opportunities across social platforms and events to enhance reach, engagement, and storytelling.

People Brand & Culture

• Partner closely with HR and L&D teams to enhance our organisational culture, supporting us on our journey to becoming an Employer of Choice.
• Support stretch opportunities for the management team, including succession planning efforts for the future.
• Nurture and develop team of 3+ Marketeers and Creatives ensuring all have thorough development plans in place, in partnership with L&D.
• Manage monthly employee newsletters and respond to internal marketing requests—ensuring consistent, engaging communication that reflects brand values, supports cross-departmental initiatives, and fosters a connected workplace culture.

Brand Partnerships:

• Lead annual partnerships strategy for cash and/or product collaboration for summer terraces, winter promotions and festive seasons
• Create impactful promotions, launch events, photoshoots ensuring there is a an 'always on' content strategy and continued presence during hotel stays.

Data Analytics:

• Proactively lead weekly and monthly reporting across defined KPIs for all marketing channels—including social media, website traffic, reservations, and event platforms—ensuring insights are timely, actionable, and aligned with business goals.

Financial Management:

• Own the marketing department's financial performance, with full P&L accountability—managing budgets, controlling spend, and leading accurate monthly and quarterly forecasting to ensure alignment with commercial targets and strategic priorities.

At Signet Collection, we believe that our appearance reflects the luxury and elegance our guests expect when they stay with us. As you consider joining our team, we want to remind you of the importance of presenting yourself in a way that reflects our style of hospitality; warm, charming, and polished.

So, if you are passionate about hospitality and want to work with an award-winning hotel, then we would love to hear from you

INDHEADOFFICE