Senior Digital PR Executive

Senior Digital PR Executive

Leeds – Hybrid, Tuesday to Thursday in office

Full-time

9 day fortnight option

£30,000–£35,000 depending on experience

We're looking for a creative, strategic and results-driven Senior Digital PR Executive to join the Digital team at Ponderosa.

If you love combining ideas and insights to create campaigns that earn coverage, links and attention, this is a brilliant opportunity to take the next step in your career within an integrated agency that blends brand, digital, social and eCommerce expertise under one roof.

We are Ponderosa, a Leeds-based integrated marketing agency that blends strategic thinking, bold creativity and digital know-how to make Better Work.

We build brands, launch campaigns, craft content and create digital experiences that drive results. From social and performance to brand strategy and eCommerce, our team works together across disciplines to deliver work that not only looks good, it works hard too.

Ponderosa is part of the Audience Collective, a group of specialist agencies connected by a shared belief that different perspectives create better outcomes. That means deep expertise, cross-agency collaboration and a big-picture view on every project.

We're proud of our down-to-earth, open culture where curiosity is encouraged, development is supported and people enjoy working together.

Campaign delivery and management

• Plan, develop and deliver creative Digital PR campaigns that support client SEO and brand goals
• Collaborate with the Head of SEO to create campaigns that earn high-quality coverage and backlinks
• Manage projects from ideation through to outreach, delivery and reporting
• Research and identify relevant data, stories and trends to inspire campaign concepts
• Write press releases, media materials and content that grab attention and drive engagement
• Build targeted media lists and deliver personalised, effective outreach
• Support influencer and creator collaborations as part of wider campaign delivery

Media and stakeholder relations

• Develop and maintain strong journalist and media relationships across key sectors
• Confidently pitch stories to press, bloggers and influencers
• Present campaign ideas and results to clients and internal teams
• Monitor media coverage and industry trends to identify new opportunities for clients

Reporting and insights

• Measure campaign performance against key metrics, preparing clear and insightful reports
• Use data to evaluate what worked, what didn't, and how to improve future campaigns
• Share insights and learnings with the wider digital and client teams to inform strategy

Team collaboration

• Work closely with SEO, content and client services colleagues to align PR campaigns with wider digital strategies
• Contribute to brainstorms and idea sessions across the agency
• Support pitches and proposals with creative ideas and examples

• 3–4 years' experience in Digital PR or a related role within a digital marketing or PR agency
• A confident communicator and natural storyteller with a flair for identifying creative angles
• Experience delivering campaigns end to end, from concept to coverage and reporting
• A solid understanding of how Digital PR supports SEO and drives measurable performance
• Strong writing and editing skills with excellent attention to detail
• Proven ability to build relationships with journalists, clients and colleagues
• Organised, proactive and able to manage multiple campaigns and deadlines
• Comfortable analysing results and using data to shape ideas and recommendations
• Collaborative team player who thrives in a fast-paced environment
• Ambition to grow and take ownership of bigger campaigns over time

• Competitive salary £30,000–£35,000 depending on experience
• Hybrid working, Tuesday to Thursday in the Leeds office
• Optional 9-day fortnight via compressed hours
• Healthcare cash plan
• Regular performance reviews and development support