Performance Marketing Specialist

Job Summary

We are seeking a results-driven and performance-focused Performance Marketing Specialist to join our growing eCommerce team. The ideal candidate will have hands-on experience managing and optimizing campaigns across Google Ads, Facebook (Meta), and TikTok Ads, with a strong understanding of SEO best practices. This role is responsible for driving traffic, improving conversion rates, and increasing ROI through paid media and organic search strategies. You will play a key role in executing data-driven campaigns that directly impact growth and revenue.

Responsibilities

• Strategy Development and Execution: Independently planning, setting up, and managing paid advertising campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram Ads), and TikTok Ads, aligned with company objectives and market trends.
• Campaign Optimisation and Performance Tracking: Continuously monitoring campaign performance (CPA, ROAS, CTR, Conversion Rate, etc.), conducting A/B tests, and optimising ad creatives, audience targeting, and bidding strategies to maximise Return on Investment (ROI).
• SEO Strategy Implementation: Executing comprehensive SEO strategies, including keyword research, content optimisation, technical SEO audits, and off-page link building, to enhance website visibility and organic traffic in search engines.
• Data Analysis and Reporting: Regularly analysing advertising data and website traffic, producing clear performance reports, and providing data-driven, actionable insights and optimisation recommendations to the team.
• Budget Management: Effectively managing advertising budgets to ensure marketing objectives are met within allocated spend.
• Market Insights and Collaboration: Staying abreast of the latest trends and technologies in digital advertising and SEO, and collaborating closely with content, design, and other relevant teams to ensure cohesive and effective marketing campaigns.

Requirements (Essential Skills & Experience):

• Core Experience: A minimum of 3 years of hands-on experience in managing and optimising campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and TikTok Ads platforms, with a proven track record and ability to provide successful case studies.
• SEO Skills: Strong understanding and practical experience in SEO, proficient with leading SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
• Data Analysis Skills: Proficient in Google Analytics, with the ability to extract actionable insights from data to identify issues and propose effective solutions.
• Language Proficiency: Excellent command of English (both written and verbal), essential for this UK-based role.
• Soft Skills: Excellent problem-solving abilities, keen attention to detail, proactive and self-driven, strong time management and organisational skills, and a collaborative team player.

About Us

Better Nutritional Science was founded in 2016 and is dedicated to formulating, manufacturing, and retailing food supplements online through its own websites. The company owns the brand Brainzyme ) and operates formulation and manufacturing facilities in the UK.

It also maintains distribution operations in the UK, USA, Germany, France, and China. The company's mission is to operate ethically while helping as many people as possible. To date, Better Nutritional Science has supported hundreds of thousands of customers with its supplements, which are designed to improve focus, energy, memory, mood, and immune function. The customer service team regularly receives heartfelt messages from individuals who report meaningful improvements in their lives.

As a fast-growing health supplement company, we are committed to developing scientifically supported products that promote cognitive enhancement, sleep support, and overall well-being. Our brand continues to grow rapidly, supported by social media platforms such as TikTok, influencer collaborations, and a strong direct-to-consumer e-commerce strategy. We offer a collaborative and learning-oriented work environment, with opportunities for professional growth in a digital-first setting.

Benefits

• 28 days Annual leave
• Monthly company lunch
• Pension scheme

To apply, please include:

• Your CV
• A brief cover letter explaining your interest in this role
• Examples of when you've learned a new technical skill or solved an operational issue
• Your preferred start date

We are an equal opportunity employer and welcome applications from candidates of all backgrounds.

Job Type: Full-time

Pay: From £31,091.00 per year

Benefits:

• Company pension
• Employee discount

Ability to commute/relocate:

• Edinburgh EH3: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Examples of campaigns you have run and scaled with a good ROI.
• If your right to work is time-limited, when does it expire?

Experience:

• Google Ads: 3 years (preferred)

Work authorisation:

• United Kingdom (preferred)

Work Location: In person