Ecommerce Manager

The great outdoors is our happy place and it's open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature's in your nature… if you're itching for adventure - you've found your people.

We are united by our shared passion for our exceptional brands- Inghams and Santa's Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet.

If you're looking for a career that's not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose-driven business dedicated to making a positive impact in the world. Join us on our journey, creating extraordinary travel experiences for all.

Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Salary: £45,000 - £50,000 p.a. + bonus 

Fixed term contract for 12 months (maternity cover)

About the role:

You will work with the Digital Transformation Lead to take responsibility for the delivery of the Ecommerce strategy and KPIs for our two exceptional brands; Inghams and Santa's Lapland. Playing a pivotal role in creating a best-in-class online customer journey and user experience, driving direct bookings and conversion rate optimisation (CRO), and achieving Ecommerce performance aligned with business goals. You will leverage insights, monitor and analyse website performance and oversee the delivery of self-serve reporting along with developing and executing online trading strategies and product merchandising campaigns. You will be supported by an Ecommerce Executive and will collaborate with a matrix of marketing channel specialists and the product team to successfully execute brand campaigns and projects.

Am I the right person?  We are looking for your application to demonstrate:

• Extensive experience and knowledge of the online environment and ecommerce best practices.

• Strong experience in designing and managing A/B and multivariate tests from hypothesis to implementation and analysis.

• Proficient in GA4, Excel, and other analytical tools for data-driven decision-making.

• Excellent communication and interpersonal skills, with a collaborative, team-oriented approach.

• Proven track record of delivering measurable results in a digital environment.

• Practical experience with HTML/CSS and CMS platforms, preferably Umbraco.

• Strong understanding of the marketing funnel and how organic strategy supports each stage.

• Exceptional analytical skills with the ability to translate complex data into actionable insights.

• Highly organised, capable of managing multiple priorities in a fast-paced setting.

• Self-motivated and motivational, with strong people skills and leadership qualities.

• Technically astute, detail-oriented, and creatively minded with a problem-solving approach.

• Results-driven, focused on continuous improvement and delivering commercial impact. 

Sustainability and responsible tourism is at our core and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.

Inghams & Santa's Lapland are a part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski and walking holidays with Inghams and Santa's Lapland; adventure travel with Explore Worldwide; and self-guided experts, Inntravel.