VP Sales

2 weeks ago

London Area, United Kingdom The Fractional Talent Consulting Full time £120,000 - £180,000 per year

We're exclusively partnering with a B2B SaaS company in the
analytics
space - seeking a
VP of Sales
to lead and scale revenue across their established customer verticals. The company provides data-driven software that enables large enterprises and modern brands to optimise their marketing performance, streamline operations, and unlock new revenue opportunities through data-driven insights.

As the business enters its next phase of expansion, they are hiring a senior sales leader who can develop and execute a high-impact revenue strategy, accelerate market penetration, and shape the long-term commercial direction.

Reporting directly to the CEO, you will bring deep SaaS expertise to drive new enterprise and mid-market business and significantly expand existing strategic accounts.

What does the first 6-9 months look like

===

Revenue Ownership & Sales Strategy

Operating initially as an individual contributor, you will:

  • Own top-line revenue targets across priority customer segments
  • Build and execute a clear sales strategy to unlock new enterprise opportunities
  • Develop foundational commercial frameworks and refine the early GTM playbook

Customer Expansion

  • Lead expansion within existing enterprise customers
  • Work closely with Customer Success to identify upsell and cross-sell opportunities across product lines

Market Development

  • Identify new customer teams, industries, and revenue opportunities aligned with the company's capabilities
  • Partner with marketing and product to ensure integrated GTM execution

Cross-Functional Collaboration

  • Collaborate with marketing, product, and CS teams to align market messaging, product positioning, and sales strategy
  • Bring structured feedback loops into product development

Leadership Phase (post 9 months)

===

Revenue Leadership

  • Own all revenue targets across regions and verticals
  • Build scalable revenue operations and forecasting frameworks

Team Building & Leadership

  • Hire and develop a high-performing sales team
  • Set quotas, compensation structures, and sales processes
  • Coach and mentor team members using the playbook you create

Sales Strategy, Operations & GTM

  • Define segmentation, territories, and vertical focus
  • Test and refine different sales motions (inbound, outbound, enterprise)
  • Build early channel or partner motions where relevant
  • Select, implement, and optimise the sales tech stack
  • Establish strong sales operations foundations ahead of future funding rounds

CRM & Performance Metrics

  • Implement CRM best practices and ensure rigorous pipeline management
  • Track and analyse KPIs such as CAC payback, win rates, deal velocity, and pipeline coverage
  • Build forecasting and reporting systems for leadership and investors

What we're looking for:

  • Proven experience as a VP Sales (or similar) in
    B2B SaaS
    , ideally within Analytics, data platforms, or adjacent sectors
  • Strong track record scaling ARR from early-stage ($1–5M) to $10M+
  • Comfortable operating as a player-coach in a fast-paced, high-growth environment
  • Demonstrated success in closing complex, high-value enterprise deals
  • Experience building sales playbooks from scratch
  • Strong track record collaborating with Customer Success to drive expansion revenue

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