Salesforce Marketing Cloud Specialist

4 days ago


London, Greater London, United Kingdom TECHOHANA Full time

Role: Salesforce Marketing Cloud Specialist

Length: 3-6 Months

Location: Fully Remote

TechOhana are supporting a key customer who is looking for a
Salesforce Marketing Cloud Specialist
to help drive highly targeted, multi-channel customer journeys and optimise campaign performance.

You'll be the go-to person for building, testing and refining Marketing Cloud journeys with a strong focus on personalisation and mobile messaging.

What you'll be doing

  • Design and execute A/B tests
  • Set up structured A/B tests across email journeys (subject lines, content, CTAs, send times, etc.)
  • Analyse performance and share clear, data-driven recommendations for optimisation

Implement WhatsApp opt-in journeys

  • Build and refine
    WhatsApp opt-in flows
    within Salesforce Marketing Cloud
  • Ensure all data capture and consent handling is compliant and correctly stored
  • Collaborate with stakeholders to define messaging strategy and use cases

Create custom price renewal offers

  • Build dynamic, personalised
    renewal journeys
    based on customer data (tenure, usage, segment, etc.)
  • Configure email content and logic to generate
    tailored renewal pricing offers
  • Monitor performance and iterate to improve conversion rates
  • Build new customer induction emails
  • Design and implement an
    onboarding / induction email journey
    for new customers
  • Ensure messaging, branding and timing support a smooth, engaging first experience
  • Work with content and CRM teams to align messaging with wider lifecycle strategy


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