Marketing Executive

Lionel Hitchen is a leading, independent manufacturer of natural flavour ingredients for the global food and beverage industry. Renowned for our expertise in flavour innovation, we combine creativity, science, and technical precision to deliver products that enhance taste and authenticity.

We're looking for a dynamic Marketing Executive to join our team and help deliver impactful, multi-channel marketing campaigns that strengthen brand awareness and support commercial growth.

As a Marketing Executive at Lionel Hitchen, you will play a key role in developing, planning, and executing integrated marketing projects across both digital and traditional channels. Working closely with the Marketing Manager, you'll help transform creative ideas into measurable marketing activities that drive engagement, brand visibility, and customer value.

Key Responsibilities

Campaign Delivery & Multi-Channel Marketing

Plan and deliver integrated marketing campaigns across digital, print, and social media.

Support paid media initiatives, including Google Ads.

Manage timelines, budgets, and deliverables to ensure campaign success.

Content Creation & Copywriting

Write compelling, copy for reports, brochures, email campaigns, social media, and web.

Collaborate on creative design and visual assets using Adobe Creative Suite and Canva.

Maintain consistent brand tone and visual identity across all touchpoints.

Social Media & Digital Marketing

Develop and manage social media calendars for LinkedIn, Instagram, and X (Twitter).

Create and schedule engaging content to grow B2B audiences and build community.

Analyse performance metrics and provide actionable insights.

Website & Digital Management

Maintain and optimise website content (WordPress).

Coordinate updates with internal teams and external partners.

Ensure SEO best practices and consistent user experience.

Email Marketing & CRM

Create and distribute targeted email campaigns with strong visuals and messaging.

Analyse engagement and conversion metrics to inform future activity.

Support segmentation and data-led marketing initiatives.

Reporting & Analysis

Monitor and report on campaign KPIs and ROI.

Provide insights and recommendations for continuous improvement.

Support general marketing and administrative tasks as required.

Skills & Experience

• A degree in Marketing or equivalent qualification and/or previous experience in marketing.

• Fully conversant in: Photoshop Adobe, Word, Excel, PowerPoint, Instagram, Twitter and LinkedIn.

• Knowledge and understanding of SEO

• Flexibility and willingness to learn new skills

• Problem-solving and creative-thinking skills

• Proven time management and prioritisation abilities

• Ability to work under pressure

• Creativity - must have an artistic flair and a keen eye for detail

• Personal, presentable, and articulate with excellent communication skills

• Accuracy and precision with excellent copy writing, proof reading and editing skills

• Good organisational and prioritisation skills

• Enthusiasm and self-motivation and ability to manage own workload effectively

Attributes

Proactive communicator with strong collaboration skills.

Self-sufficient and highly organised, with the ability to manage multiple projects.

Adaptable and comfortable in a fast-paced, evolving environment.

Creative thinker with a commercial mindset.

Receptive to feedback
and able to demonstrate growth from it.

Positive, can-do attitude with a focus on problem-solving.

Collaborative team player

Agile and receptive to change

Why Join Lionel Hitchen?

We strive to offer a competitive package to our employees, which includes:

Competitive salary

Real Living Wage commitment

Pension scheme which offers an employer contribution up to 10% of salary

Life insurance scheme

An annual holiday allowance of 25 days with the chance to purchase 5 days extra per year

An annual performance related bonus scheme