Marketing manager

2 days ago

Cannock WS TA, United Kingdom b4-be62-480f-893e-54cca29a2ffa Full time £12,216 - £16,652 per year

Overview

We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess strong management capabilities, excellent communication skills, and a comprehensive understanding of digital marketing strategies. This role offers an exciting opportunity to shape our marketing direction, oversee campaigns, and collaborate across departments to achieve organisational objectives. The position is paid and suitable for individuals with a passion for innovative marketing solutions and strategic thinking.

Duties

  • Develop and implement comprehensive marketing strategies aligned with organisational goals, including B2B marketing initiatives.
  • Manage and oversee digital marketing campaigns across platforms such as Google Ads, social media channels, and email marketing programmes.
  • Conduct SEO optimisation and utilise Google Analytics to analyse campaign performance, making data-driven adjustments to maximise results.
  • Lead content creation, including copywriting for websites, blogs, social media posts, and promotional materials using Adobe Photoshop and Microsoft PowerPoint.
  • Manage the organisation's website using WordPress, ensuring content is current, engaging, and optimised for search engines.
  • Coordinate with internal teams to ensure consistent branding and messaging across all channels.
  • Supervise social media management efforts to enhance online presence and engagement.
  • Analyse market trends and competitor activities to identify new opportunities for growth.
  • Oversee project management tasks related to marketing campaigns, ensuring deadlines are met within budget constraints.
  • Lead a team of marketing professionals, providing mentorship and fostering a collaborative environment.
  • Prepare reports on campaign performance using Microsoft Excel and present findings to senior management.

Experience

  • Proven experience in management within a marketing environment, ideally with a focus on B2B marketing.
  • Strong knowledge of SEO best practices, Google Ads, Google Analytics, and email marketing tools.
  • Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Word, Excel, PowerPoint), and organisational tools.
  • Excellent analysis skills with the ability to interpret data effectively for strategic decision-making.
  • Demonstrated copywriting skills with an aptitude for creating compelling content tailored to target audiences.
  • Experience managing social media platforms and developing engaging content strategies.
  • Strong leadership qualities with the ability to manage multiple projects simultaneously while maintaining organisational efficiency.
  • Effective communication skills in English, both written and verbal, with the ability to collaborate across departments. This role is ideal for a proactive individual eager to utilise their expertise in a fast-paced environment while contributing significantly to organisational growth through innovative marketing strategies.

Job Type: Part-time

Pay: £12.21-£16.65 per hour

Expected hours: 20 – 30 per week

Benefits:

  • Flexitime

Work Location: In person

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