Lead CRM Manager

Build a World-Class CRM Studio at a High-Growth FinTech

You know the difference between a campaign that
works
and a campaign that's been
built properly
. You've probably been frustrated by teams that ship things that are technically half-baked. You might have said (more than once): "If I was running this function, here's what I'd do differently."

Our client is giving you the chance to do exactly that.

They're building a dedicated
CRM studio
— a centre of excellence for flawless campaign execution across email, in-app, push, and content cards. They're looking for a
Lead CRM Manager
to build it from the ground up, establish the standards, lead a small team, and own the technical excellence that makes growth communications actually
deliver
.

This is a hands-on leadership role where you get to shape how an entire function operates.

What The Role Involves

You're building a system, not just executing campaigns.

This role sits between strategy and execution. Growth teams will brief you with ideas; you'll translate those into flawless builds in Braze.

Key responsibilities:

• Building and leading the team
  — Develop a small CRM production team, establish workflows, set standards, and mentor people who care about craft
• End-to-end execution
  — Own the build, testing, and deployment of every growth-focused campaign and automation in Braze across all channels
• Technical excellence
  — Design modular components, templates, and naming conventions that make builds faster and more consistent. Ensure every campaign meets technical, regulatory, and performance standards
• Rigorous QA
  — Implement a multi-stage quality assurance framework covering logic, data, rendering, targeting, and tracking. Nothing ships that isn't bulletproof
• Continuous optimisation
  — Identify opportunities to improve speed, performance, and sophistication. Explore new Braze features and integrations that elevate output
• Process innovation
  — Build A/B testing frameworks, documentation, and systems that scale as the business grows

Why This Role Stands Out

You get to build something.
Most CRM roles are inheriting a mess. This is a chance to establish standards from the ground up. The successful hires' fingerprints will be on the entire function — workflows, templates, QA, team culture, the lot.

Technical mastery gets respected.
At most companies, CRM operations is invisible. Here, you're building something that's visibly world-class. The work gets noticed. Standards set the baseline for growth.

Leadership with teeth.
You're not a manager who sits in meetings — you're building and leading a team that
makes things
. Develop people, establish best practices, and shape the future of their CRM.

Braze expertise becomes leverage.
Deep Braze knowledge is rare. Lead this function well, and you're building a credential that makes you genuinely valuable in the market. Understand Braze at a depth most people never reach.

Real product partnership.
You're not taking orders from Growth; you're translating strategy into execution
and pushing back
when something isn't technically sound. Be a trusted advisor, not a service function.

Autonomy.
Hire your team, build your processes, and own your domain. This isn't heavily micromanaged.

What We're Looking For

You'll have:

• Proven hands-on CRM production or operations experience
  — Ideally in a high-growth, data-driven environment (fintech, DTC, or similar)
• Deep Braze expertise
  — You know Canvas, Liquid, segmentation, catalogues, and data structures inside out. (Braze certification is a plus, but proven experience matters more)
• Technical confidence
  — You're comfortable working with SQL, Liquid, JSON, and event structures. You can partner with Engineering without needing hand-holding
• QA discipline
  — You understand CRM deliverability, multi-channel build processes, and what rigorous QA actually looks like
• Team leadership
  — You've managed or mentored people. You know how to set standards and get people to care about quality
• Process thinking
  — You're obsessed with building systems that scale. You document, standardise, and continuously improve
• Communication
  — You can translate technical constraints into language Growth teams understand, and vice versa

Nice to have:
Background in fintech or regulated industries, experience with data warehouses, or exposure to advanced Braze features like Liquid personalisation.

What Success Looks Like

• Month 1-2: Assess current function, understand gaps, and start building the team and establishing standards
• Month 3-6: QA framework is live, templates are modular, and builds are faster and more consistent
• Month 6+: Exploring new Braze features that elevate output, A/B testing is systematic, and the team is proud of what they ship

The Role in Numbers

• Hands-on + leadership
  — Build
  and
  lead, not just manage
• Autonomous
  — Own your domain; not constantly asking for permission
• Impact-visible
  — Every campaign that ships reflects the standards set
• Growth-focused
  — Our client is scaling; build the infrastructure that makes that possible

If this sounds like your jam, apply now.