CRM Campaign Planner

Job Description
In our continuous journey of growth and innovation at Carnival UK, we are seeking CRM Campaign Planner to bring fresh insights and expertise to our P&O Cruises Sales & Marketing Function.

Role Overview
This role is responsible for the planning and execution of key campaign communications which help tactically fill our ships as well as deliver longer term strategic holiday sales.

This role would suit a competent CRM Marketer who has strong technical knowledge of CRM models, data and systems. The role holder will be required to operate effectively and efficiently on their own, leading projects, working with senior stakeholders and making decisions on how their work influences guest behaviour.

The role holder will be proficient at understanding the correlation between engagement and conversion and will draw on their CRM knowledge to ensure campaign comms drive volume of traffic to sales channels. A solid understanding of the practises of CRM personalisation will be required.

This role will include:

• End to end campaign planning of sales and engagement comms, taking responsibility for gathering insights, selecting audiences based on knowledge of our database, all aspects of implementation and reporting and owning budget responsibility for your campaigns.
• Management of strong relationships with our agency partners, leading status meetings, supporting the CRM manager on maintaining our budget and supporting junior members of the CRM team as appropriate.
• Technical ability to translate segmentation and data science modelling to help build campaigns.
• Management of the production of all marketing collateral associated with your campaign and to work directly with Data Science, Insights and the Creative Studio to brief, feedback and approve all communications.

Our role categories range from CUK15 (entry level) to CUK1 (Brand President) so you can clearly see internal development opportunities. This role is a CUK09 and is offered on a 12months fixed-term contract basis, with hybrid working in our Southampton office, including up to two days from home.

Start date – 1st December 2025

What You'll Bring:
Your unique background and skills are what will make you stand out. We're looking for:

• Extensive knowledge of planning CRM campaigns utilising personalisation to meet commercial targets.
• Experience using CRM systems to build selections and campaigns (Fast stats and People Stage).
• Skilled in Microsoft suite, Adobe analytics.
• Excellent experience in managing agency relationships and working on segmentation models.
• Thorough knowledge of guest engagement tactics.
• Some knowledge of CRM compliance law

About You: The Ideal Candidate
You are more than just your CV. You're someone who brings:

• Commercial acumen, with ability to drive sales.
• A strong team player, flexible in approach.
• Excellent communication skills - able to communicate data to the wider team (both technical and non-technical).
• A self-starter, able to work on own initiative.

Being part of our team has its advantages…
We're a holiday company so we know there's more to life than work. Our comprehensive range of benefits are designed to help your personal and financial health and wellbeing.

• Home and office-based hybrid working (up to 2 days from home)
• Recognition scheme with prizes and awards
• Employee Discounted Cruising plus Friends and Family offers
• Regular office events including live entertainment, lifestyle events and charity partner fundraisers.
• Extensive learning and development opportunities
• Employee-led networks
• Employee Assistance and Wellbeing programmes
• Company paid Health Cash Plan and health assessment.
• In-house Occupational Health help and access to digital GP
• Life Assurance
• Parental and adoption leave
• Employee Shares Plan
• Electric Car and Cycle to Work schemes.
• Onsite restaurant offering range of healthy cooked and grab and go meals.
• Discounted retail and leisure via discounts portal
• Minimum 25 days leave, bank holiday allowance and holiday trading scheme
• Contributory Defined Contribution Pension scheme
• A friendly welcome with help settling in

Please note: Being able to create unforgettable holiday happiness is a brilliant opportunity so we often receive high volumes of applications for our roles. In these cases, we may close our job adverts early and aren't able to consider applications once this happens.

About Us
Holidays are one of life's greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.

No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the world's largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britain's rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.

Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.

It's through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travel's Employer of Choice.