Marketing Data Analyst

We have been named a Top 10 "Most Loved Workplace" for the second year running At Metro Bank, people come first – our culture is all about bringing the best out in our colleagues, and making sure everyone feels valued, respected, seen and included. We strongly believe in a diverse and inclusive workplace and to find the very best person for the job, we always look across a wide range of diverse communities. We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.

What You Will Do

• The Marketing Data Analyst will enable faster and more effective decision making for the bank whilst supporting the delivery of direct marketing campaigns, via:

• Driving data-driven marketing with accessible and impactful insights

• Developing, deploying and applying data solutions to enhance marketing performance and customer engagement

• Source, refine, and supply of customer data for campaign leads to power effective direct marketing initiatives

• Work closely with cross-functional teams including data scientists, engineers, IT and CRM to ensure the structure of data supports delivery of marketing campaigns
• Grow our addressable customer base and improve the quality of customer data to enable personalisation, effective targeting and valuable business insights
• Utilise marketing analytics and data visualisation skills to provide insights that drive decision making
• Support marketing campaign planning and optimization initiatives by providing segmentation, data insights and performance tracking.
• Lead marketing effectiveness measurement, working with brand and performance teams to run incrementality testing, understand campaign profitability and customer lifetime value
• Create, own and maintain marketing KPI dashboards and as required build in PowerBI
• Monitor marketing data and data processes, tools, infrastructure and technology for compliance and ensure processes are well documented and embedded with risk controls in place eg: GDPR, PECR
• Be the advocate for data governance and best practice for the Brand and Marketing team

And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the ability to call out any concerns.

What You Will Need

• Ability to distil complex data into clear, actionable insights that drive business decisions
• Ability to combine strategic thinking with hands-on problem-solving to deliver innovative solutions
• Commercial acumen in translating numbers into practical business impact
• Able to work proactively and independently, addressing ambiguity with a flexible and forward-thinking approach
• Good communicator with ability to explain data visualisations and adapt presentation style to all levels of stakeholders across a business
• Excellent attention to detail
• Advanced MS Excel skills
• Strong understanding of marketing analytics concepts such as segmentation, attribution models and various measurement strategies
• Knowledge and experience of data modelling, with an understanding of marketing requirements
• Knowledge and experience of using data standardization, data cleansing, data integration, data matching, alignment, survivorship techniques APIs etc
• Familiarity with digital marketing tools and technology landscape (e.g., Google Analytics, CRM systems, ad platforms) is a plus
• Educated to degree level or equivalent in a relevant field
• Microsoft Certified Solutions Associate SQL or equivalent (or demonstrable work experience if not certified)
• Proficiency in the use of programming language SQL (Python a bonus) to perform complex data analysis and manipulation in Snowflake
• Proficient use of analytical tooling e.g. PowerBI, Alteryx, Tableau

Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders

Our promise to you…

• We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts
• We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions).

Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box. We also know that 'normal' office hours aren't always doable, and while we can't accommodate every flexible working request we are happy to be asked. So if you are excited about working with us and think you can do much of what we are looking for but aren't sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck