Marketing & Community Executive - Lakeside Shopping Centre

Purpose of the Role

Lakeside Shopping Centre, situated in the heart of West Thurrock, Essex, is recognised as one of the region's premier shopping and entertainment destinations, providing an exceptional experience for visitors of all ages. Home to more than 250 retail stores showcasing a wide range of brands, alongside diverse dining options and a variety of entertainment venues, it offers the ultimate experience in shopping, dining, and leisure.

Through regular events, promotions, and a strong commitment to outstanding customer service, Lakeside Shopping Centre remains a vibrant hub for both local residents and visitors from further afield.

The Marketing & Community Executive will play a key role in ensuring campaigns are engaging, community-focused, and commercially effective, supporting the Head of Marketing in brand positioning, customer experience, and stakeholder engagement.

To foster and develop long-term community relations and support between the centre and our respective local/regional communities, in line with Lakeside's corporate responsibility strategy and the strategy of the Savills Group.

Key Outcomes

• Delivery of the Head of Marketing's strategy with a clear focus on digital, events, and community engagement.
• High-quality digital presence across all channels, consistent with brand guidelines.
• Tangible, target audience focused in-centre experiences that drive footfall and sales linking back to the marketing strategy
• Strong community partnerships and measurable CSR outcomes.

Key Responsibilities

Marketing & Digital

• Work closely with the Marketing team to implement the centre's annual marketing business plan.
• Curate and publish engaging content from retailers, commercialisation partners, and community initiatives in line with target audiences.
• Manage retailer communications, brand promotions, and digital content opportunities.
• Support Marketing in creating marketing assets and collateral for campaigns, commercialisation, and CSR initiatives.
• Weekend social media cover will be shared on a rotational basis between this role and other members of the marketing team. The purpose of weekend cover is to monitor social channels for mystery shops, customer queries, and reputational issues (lieu time equivalent to a two-hour later start on a weekday agreed in advance).

Community & CSR

• Build strong links with schools, colleges, and community groups through visits, presentations, and collaborative projects.
• Support with the centre's staff volunteering programme, tracking and reporting activity.
• Support in chairing/ coordinating charity and CSR initiatives, ensuring alignment with the corporate responsibility strategy.
• Foster partnerships with local organisations and networks (e.g., Chamber of Commerce, local festivals, charities).
• Assist with reporting on community budgets and CSR achievements.

Events & Activations

• Support Marketing in planning and delivering an annual calendar of in-centre events and activations including seasonal campaigns (Easter, Halloween, Christmas, summer holidays) with a focus on family-friendly and community-led experiences.
• Support during events, coordinating with agencies, suppliers, and centre management.
• Work with commercialisation partners to integrate brand activations, pop-ups, and experiential elements into the wider programme.
• Attendance at weekend events will be agreed with the Head of Marketing. Attendance is expected for larger-scale events where on-site presence or management support is required.

Provide support with crisis communications and customer engagement where required.

Skills, Knowledge and Experience

Essential:

• Minimum 3 years' experience in marketing, digital, or community management.
• Proven track record of delivering events and campaigns from concept through to completion.
• Strong knowledge of digital marketing (social media, website CMS, CRM).
• Excellent communication skills, with the ability to build and maintain relationships with stakeholders at all levels.
• Strong organisational and time management skills, with ability to handle multiple projects.
• Budget management and reporting experience.
• Flexibility to work evenings and weekends as required.

Desirable:

• Industry-recognised marketing qualification (CIM or equivalent).
• Experience in retail, leisure, hospitality, or destination marketing.
• Knowledge of Lakeside's local community and customer base.
• Familiarity with creative tools (Canva, Adobe Suite) and social scheduling platforms.

Working Hours - 40hrs

Salary - Up to £31,000

Please see our Benefits Booklet for more information.