Marketing Manager
2 days ago
Marketing Manager (Events)
Office Based (Essex)
£40,000 - £45,000
The Role
We're looking for an experienced and driven
Marketing Manager
to take the lead on strategic marketing campaigns for a
B2B exhibition.
This is a key role within a growing events portfolio — ideal for a results-focused marketer who thrives on combining creativity with commercial impact. You'll shape and deliver campaigns that increase
visitor attendance, exhibitor engagement, and sponsorship visibility
, ensuring the event remains the most influential and successful in its field.
Key Responsibilities
Marketing Strategy & Delivery
- Develop and implement a clear, results-driven marketing strategy for multiple event editions.
- Identify and target key audience segments across the construction supply chain.
- Keep a close eye on industry trends and competitor activity to maintain a leading market position.
Campaign Management
- Plan and deliver fully integrated campaigns across digital, social, print, email, PR, and partnerships.
- Oversee all creative output and content to maintain brand consistency and tone of voice.
- Track, analyse, and report on campaign performance — focusing on visitor acquisition, engagement, and ROI.
Content & Communications
- Create engaging, insight-led content that reinforces the event's reputation for innovation and thought leadership.
- Work with internal teams and external partners to produce promotional materials, newsletters, press releases, and video content.
Stakeholder & Partner Engagement
- Build strong relationships with exhibitors, sponsors, associations, and media partners.
- Support marketing initiatives that maximise sponsor and exhibitor exposure before, during, and after each event.
Leadership & Collaboration
- Manage and inspire a small marketing team, encouraging creativity and accountability.
- Collaborate closely with wider teams to share ideas, learnings, and best practices across the business.
About You
- Experienced in
B2B event marketing
, ideally within exhibitions, trade shows, or conferences. - Confident developing and executing
integrated marketing campaigns
across multiple channels. - Strong understanding of audience acquisition, lead generation, and digital marketing.
- Excellent communicator, comfortable working with senior stakeholders and partners.
- Proficient with CRM systems, automation tools, and marketing analytics.
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