SaaS B2B Demand Generation Manager

2 weeks ago

City Of London England, United Kingdom Skillcast Group plc Full time £60,000 - £120,000 per year

At
Skillcast
, we help organisations create ethical, compliant, and high-performing workplaces. Our award-winning SaaS platform and courses empower companies to reduce risk, meet regulatory obligations, and build cultures people can trust.

We are looking for a
hands-on Demand Generation Manager
to take the lead in scaling
CoreCompliance
— our self-serve e-learning platform for small businesses — to its next phase of growth. With over 200 customers already on board, your mission is to help us grow revenue tenfold through smart, data-driven, and creative marketing execution.

Reporting to the
Head of Marketing
, you'll run high-impact B2B campaigns from concept to conversion — turning awareness into engagement, and engagement into revenue. You'll collaborate with a talented team across product, marketing, and RevOps to build a predictable, scalable pipeline engine that fuels Skillcast's next chapter of success.

What you will be doing

Drive Growth Through Campaign Excellence

  • Design and execute
    multi-channel demand generation campaigns
    across email, paid media, webinars, affiliates, and retargeting.
  • Partner with SEO and content teams to grow top-of-funnel awareness through strong organic and AEO performance.

Build Conversion Engines

  • Develop
    landing pages, lead magnets, and automated nurture journeys
    that move prospects from interest to action.
  • Optimise HubSpot workflows and nurture paths to improve every stage of the funnel — from visitor → MQL → trial → customer.

Test, Learn, and Optimise

  • Run
    A/B tests
    and experiments to constantly improve messaging, targeting, and conversion rates.
  • Track and report key KPIs — including MQLs, SQLs, CAC, and campaign ROI — to continuously improve performance.

Collaborate and Align

  • Work closely with
    Sales
    to ensure high-intent leads are prioritised and converted efficiently.
  • Partner with the
    Head of Marketing
    to ensure demand generation aligns with our brand story and long-term strategy.

Who You Are

You're a performance-driven marketer who thrives on turning insight into impact. You love connecting the dots between creativity and data, and you get energy from seeing your campaigns drive measurable growth. You're curious, collaborative, and ready to help shape how small businesses think about compliance, culture, and doing business the right way.

Experience

  • 5+ years of B2B demand generation experience,
    ideally in SaaS products for small businesses
  • 10+ years of overall experience in marketing roles
  • Proven track record of delivering measurable pipeline and revenue impact
  • Experience with marketing automation & CRM systems, eg GA4, HubSpot

Why Join Skillcast

  • Own the lead engine for a proven SaaS product with massive untapped potential
  • Join a collaborative marketing team
  • Be part of a company growing fast across the UK and EU compliance markets
  • Hybrid working –2 days per week in the office and 3 days per week working from home
  • Competitive salary and career progression
  • 28 days holiday (full-time) plus Bank Holidays
  • Contributory Pension
  • Life Assurance
  • Health Care Plan upon completion of probation

You should live within commutable distance of London and be eligible to work within the UK.

To submit your CV for this role, please click 'Apply for this job'.

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