Marketing Campaign Executive

Do you have marketing campaign experience in a multi-site business?

Are you passionate about all things marketing?

Are you looking to join a business that is financially stable with very exciting expansion plans?

If so, then look no further

​

The Why...

Join Hollywood Bowl Group as our Marketing Campaign Executive, in return you'll get:

• Access to our Electric Vehicle scheme
• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Optional pension plan
• Ongoing training and development with access to development programmes and apprenticeship schemes
• Free games vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What...

Our Marketing Campaign Executive sits in our Marketing team and is based at our Support Centre in Hemel Hempstead with the option to work from home one day per week, and occasional travel to our centres required.

The responsibilities of the Marketing Executive include:

• The primary responsibility of this role is to manage and develop campaign activity to support the national marketing plan and seasonal campaigns.
• This role will proactively manage and execute effective integrated marketing campaigns that aim to drive trade and revenue for Hollywood Bowl Group's brands
• Support the Marketing Campaign Manager in the implementation of the national marketing plan and retail calendar, supporting seasonal campaigns, tactical promotions, key trading dates and local centre initiatives.
• Manage seasonal campaigns end to end, preparing detailed plans and briefs working closely with inhouse teams and external agencies across creative, print, digital, PR and social to plan and deliver
• ​Proactive stakeholder management and ownership of internal communications of marketing campaigns and tactical promotions to ensure key stakeholders are informed of marketing activity
• Measure results and analyse effectiveness of activity.
• Create, develop and manage marketing assets, including writing copy for different audiences and channels, collateral creation, POS, video, digital assets.
• Support the launch of new initiatives either nationally or to local markets
• Manage branded stock items and print allocations to centres, ensuring items are cost-effective and available to centres in a timely manner, working closely with print agency to manage effectively.
• Be willing to travel to centres, with occasional overnight stays as needed.
• Demonstrate sound commercial awareness throughout marketing activities.
• Support centre & regional teams, administering requests from centres using marketing support systems and using marketing expertise.
• Give brand guidance support for the wider marketing team and business.
• Identify and champion opportunities to enhance customer experience across the full customer journey.
• Ensure timely, relevant and accurate content is maintained across channels for all customer groups, e.g. intranet, POS, eComms, in-centre screens and music.
• Keep accurate records of costs, invoices and ROI across all marketing activities you are involved in.
• Support the Canada marketing team with campaign best practice, looking for efficiencies in campaign planning and asset creation.

To be successful, you'll have:

• Degree educated or equivalent marketing qualification or experience.
• Strong understanding and development of current marketing concepts and tactics.
• Multiple years previous experience in a similar role in a fast paced, commercially focused business.
• Excellent MS Office skills, including excellent proficiency of PowerPoint, Word and Excel.
• Experience in a varied marketing role with multiple physical locations
• Experience using content management systems.
• Full driving license and access to own vehicle.

The Who...

Hollywood Bowl Group (HBG) is a leading international leisure operator of ten-pin bowling and mini golf centres, bringing families and friends together for affordable fun and safe, healthy competition, with 76 centres operating under the Hollywood Bowl and Puttstars (mini golf) brands in the UK and 14 centres in Canada operating under the Splitsville brand.

Specialising in modern, high quality bowling centres, Hollywood Bowl has built a reputation for delivering outstanding family entertainment in venues that, due to their unique nature, are also aspirational leisure destinations for young adults and perfect for corporate parties and events. Hollywood Bowl has modernised the customer bowling experience. Centres offer state-of-the-art booking systems, premium bar and diners, Costa Coffee outlets and exclusive pre-bookable VIP lanes. Hollywood Bowl Group continuously invests in its estate, refurbishing and rebranding around eight centres and opening three - four new centres each year.

We are looking to secure the services of a high calibre individual with a proven track record in a fast-paced marketing environment. We are keen to talk to high achievers looking to work in a dynamic, growing business. The position is primarily based just outside North London in Hemel Hempstead and will involve some travel.