Insight Executive

About The Role
As a Senior Insight Executive, you will support the team in transforming data into compelling insights that inform strategy, creative development and media planning. You will be responsible for supporting and executing research initiatives, analysing consumer behaviour, monitoring market trends and producing insightful reports that guide both internal teams and clients.

You will ensure insight projects and recommendations are grounded in data-driven evidence and thinking.

This role is ideal for someone with a passion for storytelling through data, a strong analytical mindset and a growing confidence in delivering insight-led recommendations.

Key Responsibilities

• Help manage and execute bespoke market research projects from brief to debrief
• Support with analysing qualitative and quantitative data to identify trends, behaviours and opportunities that inform strategic direction
• Develop and refine audience personas using syndicated data tools and first-party research to provide audience insight / support marketing (or wider business) strategies
• Monitor and evaluate the effectiveness of campaigns using media metrics, social listening and brand health data
• Work closely with strategists, planners and media teams to ensure they have relevant and actionable insights to meet client campaign objectives
• Assist in the creation of clear, visually engaging reports and presentations that communicate insights to internal teams and clients
• Use research tools such as IPA Touchpoints, TGI, YouGov, social listening platforms (e.g. Brandwatch) and media analytics dashboards to gather insights
• Stay updated on emerging consumer, cultural and media trends to inspire proactive thinking and keep clients ahead of the curve

About The Agency
PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that's in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.

Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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