Retail Counter

Job Title: Trade Counter & Sales Manager

Location: Cardiff Employment Type: Full-time Salary: Competitive, based on experience + performance incentives Industry: Motorcycle Parts / Trade Sales / Retail

About the Role

We're looking for a proactive, hands-on Trade Counter & Sales Manager who's ready to take ownership, drive results, and help grow a fast-paced trade business. This isn't just a title — it's a chance to lead from the front, make a real impact, and shape the future of the counter.

You'll be the face of the business at the counter, on the phone, and across email and social media. If you love solving problems, talking to customers, and finding ways to boost sales — this role is for you.

What You'll Be Doing1. Selling Across All Channels

• Help walk-in customers find what they need — and what they didn't know they needed
• Handle phone enquiries with confidence and convert them into orders
• Use email to quote, upsell, and follow up professionally

• Promote offers via Media

• Running Promotions That Work

• Plan and test bundle deals, seasonal offers, and flash discounts

• Use signage, flyers, and digital messages to get the word out
• Track what works and adjust as needed

• Coordinate with IT to make sure stock and pricing match your promotions

• Turning Emails into Sales

• Respond quickly and helpfully to customer messages

• Offer solutions and alternatives — not just answers
• Follow up on quotes and past enquiries

• Spot patterns and improve how common issues are handled

• Keeping an Eye on Competitors

• Check competitor pricing and offers regularly

• Spot gaps and use them to your advantage
• Adjust your counter strategy to stay ahead

• Share useful insights with the team

• Driving Footfall and Repeat Business

• Use promotions and follow-ups to bring people in

• Keep the counter clean, stocked, and welcoming
• Deliver great service so customers come back

• Track footfall and conversion — know your numbers

• Learning on the Go

• Get to know products, suppliers, and customer needs

• Ask questions, read up, and test ideas
• Share what you learn with others

• Don't wait to be trained — take initiative

• Proving the Need for Growth

• Increase daily sales and customer count

• Document what works so it can be scaled
• Show that the role is too busy for one person — then we hire

• Help define and train the next recruit

• Leading with Solutions

• If something's not working, suggest a fix

• Bring ideas with a plan — not just problems
• Take ownership of your area and results

• Be the example others follow

• Working with IT

• Make sure your promotions and stock are synced with online listings

• Flag any issues with pricing or supplier data
• Share counter insights that help online performance
• Respect role boundaries — collaborate, don't overlap

Skills You'll Need

• Basic Excel: tracking sales, stock, and customer data
• Confident email communication
• Comfortable using social media to promote offers
• Strong written and verbal skills

What We're Looking For

• Someone who takes initiative and solves problems
• Someone who uses all available tools — internet, AI, colleagues, systems
• Someone who earns support by delivering results
• Someone who manages their time and owns their outcomes

How We Measure Success

• Sales volume and conversion rates
• Promotional impact
• Email responsiveness and customer retention
• Competitor awareness and strategic adaptation
• Leadership and initiative
• Growth that justifies recruitment

If you're ready to take charge, grow the counter, and prove what you're capable of — we'd love to hear from you.

Job Types: Full-time, Permanent

Pay: £24,420.00-£40,000.00 per year

Benefits:

• Company pension
• Employee discount
• Free parking
• On-site parking
• Store discount

Education:

• GCSE or equivalent (required)

Experience:

• Sales: 2 years (preferred)
• Microsoft Excel: 1 year (preferred)
• Retail sales: 1 year (preferred)
• Social media marketing: 1 year (preferred)

Work Location: In person