Regional Insights Partner, Ads, EMEA

About the Role

Uber Advertising is seeking a strategic, commercially-minded Insights Partner to serve as the right hand to our EMEA Sales and Marketing leadership. This role acts as a critical bridge between data and revenue, requiring a unique blend of skills: the ability to design traditional market research studies and the technical capability to dive into first-party data.

You will work closely with Scaled Research Team Leads to build impactful narratives, but you won't just be managing processes-you will be a hands-on strategic thinker. By combining survey-based consumer sentiment with hard behavioral data via SQL, you will uncover the "why" and "what" of consumer behavior. You will lead high-level conversations with regional executives and key advertising partners to elevate the Uber Ads brand, proving that our platform offers a first-in-class product suite and an incredibly powerful audience.

What the Candidate Will Do

Strategic Regional Partnership

• Act as the primary strategic insights partner for the EMEA Sales leadership teams, ensuring research initiatives align with regional revenue goals and go-to-market strategies.
• Move beyond reactive reporting to proactive consultation, identifying market trends in EMEA that position Uber Ads as a thought leader and indispensable partner to top-tier brands.
• Collaborate with Scaled Research Team Leads to leverage global frameworks while customizing narratives to address the specific nuances and cultural context of the EMEA market.

Holistic Research & Analysis (Surveys + Data)

• Design and execute primary market research initiatives, including consumer surveys.
• Leverage solid SQL proficiency to independently query first-party databases, validating hypotheses and grounding survey findings in actual user behavior.
• Synthesize complex data sets-blending survey results with behavioral platform data-to create comprehensive, 360-degree customer narratives that are unique to Uber.
• Leverage AI tools and emerging technologies to scale insight generation, pattern recognition, and preliminary analysis processes.

Client Engagement & Commercial Impact

• Lead strategic presentations with executives and advertising leads in-region, translating complex methodologies into clear, compelling narratives.
• Drive the "pre-sales" narrative by equipping the sales team with data-backed stories that highlight the unique value of Uber's audience compared to competitors.
• Elevate the Uber Ads brand in London and the wider EMEA region by representing the Measurement & Insights team in client workshops and industry forums.

Operational Collaboration

• Partner cross-functionally with Product, Marketing, and Global Measurement Science teams to ensure EMEA-specific requirements are integrated into the global roadmap.
• Provide feedback to global teams on the effectiveness of scaled research tools, helping to refine standardizations that benefit analysts worldwide.

Basic Qualification

• 5+ years' experience in consumer insights, data analytics, market research, or strategic consulting with demonstrated experience analyzing 1st and 3rd party research data and/or consumer sentiment studies, with a focus on digital media or advertising.
• Experience with primary research methods, specifically in designing and analyzing survey questionnaires.
• Solid proficiency in SQL; comfortable running queries to extract behavioral data to supplement and validate research findings.
• Exceptional presentation skills with demonstrated ability to translate complex analytical findings into compelling narratives for executive audiences.
• Exceptional communication and storytelling skills, with a track record of influencing senior stakeholders and leadership teams.

Preferred Qualification

• 6+ years' experience, at least some of which was spent in a hybrid insights role blending quantitative research (surveys) and data analytics (behavioral).
• Experience working as a strategic partner to Sales or Marketing leadership within a high-growth tech or media company.
• Third-party research vendor management experience, including study design, objective setting, and quality assurance.
• Advertising industry experience working with brand clients, media agencies, or advertising platforms.
• A self-starter with a high degree of autonomy; able to identify a strategic gap in the market and build a research plan to address it without constant oversight.
• Experience with AI tools for data analysis, content creation, or process automation.
• Experience creating narratives that challenge the status quo and drive clients toward new investment opportunities.