Paid Social Creative Strategist

Function: | Meta & TikTok Ads | Performance Creative | Content Strategy | Drive performance creative for D2C brands

Reports to: Head of Performance.

Location: Hybrid - Hambi Media HQ, Oval, Central London

Compensation: £40,000 - £60,000

Overview:Hambi Media Ltd is now the leading performance creative agency for e-commerce brands in the UK, boasting a team of 40+ high-performing A-Players. With over £100M spent on creative across Meta and TikTok ads, our clients include Heights, Surreal, 47 Skin, Nutrition Geeks, Mindful Chef and many more. We're proud to be one of the few D2C creative agencies housing in-house design, production, strategy, and UGC teams under one roof.

Our small and fresh team was born in the world of advertising and film; bringing an exciting blend of creativity and ad strategy. We offer a range of bespoke top-of-funnel brand services for our clients, including performance and creative, high-production video, and design.

As your growth partner, we strategise, ideate, create, and optimise exceptional creative content, including UGC, high-production, design, and motion graphic ads. We pride ourselves on being a one-stop performance creative solution, acting as an in-house creative team for our clients.

The Role:

As a Paid Social Creative Strategist, you will own creative direction for Meta and TikTok campaigns. You'll interpret creative performance data, identify winning patterns, and develop concepts, scripts, hooks, and frameworks that drive growth. You'll partner with designers, editors, creators, and media buyers to build conversion-led creative.

• 3+ years of experience in a content / creative strategy or social media marketing role, preferably in an agency setting
• Proven track record of developing successful creative campaigns
• Preferred experience working within performance creative, media buying or D2C/ E-commerce advertising
• Strong analytical skills and experience with data analysis and reporting
• Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams
• Strong attention to detail and ability to manage multiple projects at once
• Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory

Responsibilities:

• Develop and execute social media performance creative strategies that align with our client's business objectives.
• Conceptualise and execute performance creative campaigns for Meta ad campaigns (such as UGC, high-production ads, motion graphic ads and static design ads).
• Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on Meta and Tiktok, familiarity with soft and hard ad matrices.
• Scripting and briefing creative for D2C campaigns.
• Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns.
• Work closely with a Account Manager to ensure the quality and effectiveness of our creative deliverables .
• Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies.
• Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results.
• Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning.
• Contribute to the development and implementation of Hambi Media's overall creative vision and strategy.
• Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work.
• Have the ability to confidently Write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads.
• You will be responsible for creating intricate and in-depth briefs for user generated content (UGC) creators.
• Ability to understand human psychology, sociology & why people buy things.

Attitude: You,

• Will take complete ownership of successes and failures, with a growth-first approach that prioritises client outcomes.
• Commercially minded, always looking for ways to create more value for clients and the agency.
• Confident in leading communications, setting the tone for client relationships, and influencing strategy.
• Are entrepreneurial with the ability to see the bigger picture.
• Have a proactive solution based mindset, allowing you to positively influence change.
• Have exceptional attention to detail.
• Confidence in building long-term relationships with your client base are able to work pro-actively prioritising tasks efficiently.
• Enjoys participating in a collaborative office with regular team building events and social activities.
• Go above and beyond.
• Thrive in a fast paced startup environment.

• Client Portfolio: Work with a diverse range of D2C and e-commerce brands, spanning multiple niches and continents.
• Exceptional Team: Collaborate with a world-class team of motivated and high-performing individuals.
• Career Growth: Enjoy opportunities for rapid career progression in a fast-growing agency.
• Work-Life Balance: 27 days paid holiday (plus your birthday off), hybrid working, and flexibility to work abroad for up to 30 days.

• Comprehensive Benefits: Private health and dental insurance, company pension scheme, and structured training programs.

• Dynamic Culture: A fun, happiness-driven environment with regular team-building activities.

• Hybrid working: We have a beautiful office in Oval, Central London.