Head of Brand Marketing

The Growth Foundation is partnering with a high-growth British men's personal care brand to help appoint its next
Head of Brand Marketing
to lead the next stage of its evolution.

Already stocked across all major UK retailers and experiencing rapid online growth, the business is entering an exciting new phase — expanding its product range, launching internationally, and strengthening its digital and retail presence.

This brand stands out in a traditionally stagnant category through its premium fragrance, sustainable refill innovation, and a community-led mission.

The Opportunity

You'll take ownership of the brand marketing function, reporting directly into the CEO/CMO and working alongside the Head of Growth and Sales Director to build a marketing engine that supports both retail and D2C growth. The business is known for bold, creative campaigns — from award-winning TV spots to tongue-in-cheek OOH activations — and is looking for a leader who can evolve this approach as the brand scales globally.

TikTok and social storytelling are key growth channels, so passion and fluency in creating culturally resonant, platform-specific content will be a major advantage.

You'll work closely with leadership across brand, product, and sales, managing agency partners while also building out internal capability in time.

What You'll Do

• Brand Strategy:
  Evolve positioning, tone of voice, and creative direction as the brand premiumises and expands internationally.
• Content Factory:
  Lead content creation and direction across channels — from ATL to social — ensuring consistent storytelling and alignment between brand and performance.
• International Launch:
  Develop go-to-market strategies for new territories, adapting brand storytelling for local audiences while maintaining global coherence.
• Partnerships & Affiliates:
  Define partnership and influencer strategy, selecting the right collaborators to amplify reach and authenticity.
• Community & Retention:
  Build and nurture an engaged community, inspiring ongoing advocacy and everyday improvement.

About You

You're an ambitious, creative and commercially-savvy brand leader who's comfortable switching between strategy and execution. You'll bring:

• A track record in
  effective trade marketing within FMCG
  , working closely with retailers to drive sell-through.
• Proven experience
  truly disrupting a category
  through great, attention-grabbing campaigns.
• Hands-on experience
  running a content factory
  , ideally from a D2C or subscription brand background.
• International launch experience
  — from strategy to local adaptation and execution.
• Genuine passion for mens personal care industry, bringing purpose and authenticity into your storytelling.
• Confidence managing agencies, production partners, and cross-functional teams.
• The ability to balance long-term brand building with short-term growth goals.
• Energy, resilience and excitement for fast-paced, entrepreneurial environments.

Why This Role?

• Lead the brand through its next phase of scale and global growth.
• Join a leadership team with pedigree from major global consumer and FMCG businesses.
• Make a tangible impact in a business that's innovating in both product and purpose.
• Competitive salary, private medical, 35 days' holiday (inc. bank holidays), flexible working (core hours 10–4), and hybrid working from a South West London HQ (3 days per week).

If you're a hands-on brand builder who loves big creative ideas, storytelling that cuts through, and scaling meaningful brands — this could be your next challenge.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.