Ecommerce Manager

About Wattbike

Wattbike was born from sport and built to deliver elite-level training to all. Originating from a collaboration with British Cycling, we've gone on to support Olympians, Premiership football clubs, the New Zealand All Blacks and thousands of everyday athletes around the world. Our smart indoor bikes and digital platform offer market-leading accuracy, a realistic ride feel, and training insights trusted by professionals and passionate amateurs alike.

Now part of the Interactive Strength (TRNR) Group, Wattbike is entering a new phase of growth as we build our Direct-to-Consumer (DTC) channel in the UK and expand internationally into markets like the US and Australia. Our five-year strategic goal is to grow to £50m in revenue, with DTC contributing approximately 50% of total sales.

To support this journey, we're looking for a commercially driven Ecommerce Manager to join our team.

The Role

As Ecommerce Manager, you'll play a pivotal role in optimising the customer journey to drive sales, margin, and profit growth. You'll be conversion-focused and commercially minded, with a strong appreciation of trading, user experience and analytics.

You'll take ownership of initiatives that improve performance across the ecommerce funnel – from site UX and A/B testing, to pricing and promotions – working closely with colleagues in Paid Media, CRM, Brand and Product. You will have one direct report, and you'll act as a central point in the DTC and Brand team to ensure our website delivers a best-in-class experience in the UK, with international growth opportunities across the US and Australia.

Key Responsibilities

• Support accurate sales forecasting by contributing to weekly, monthly, and seasonal demand planning, providing insight on performance trends, stock availability, and promotional impact - working with the Head of DTC in building robust forecasts.
• Own trading performance reporting by preparing and presenting clear financial and commercial reports (e.g. revenue, margin, conversion, and ROI), highlighting risks, opportunities, and actionable recommendations.
• Lead on UX and CRO initiatives including A/B testing, navigation improvements, PDP optimisation and checkout enhancements.
• Analyse site performance, customer journeys and key funnel metrics using GA4 and other tools – making data-led recommendations to improve conversion.
• Support pricing, promotional and merchandising strategies that balance growth with profitability.
• Partner with Paid Media, CRM and Brand teams to ensure campaigns are commercially aligned and landing experiences maximise conversion.
• Liaise with Development and Product teams to brief, test and launch new features or optimisations.
• Monitor competitor activity and ecommerce best practice to keep Wattbike at the forefront of DTC.
• Assist with international expansion (US, Australia) to trade and optimise the localised websites, and work with Head of DTC on plans for new market entry.
• Ensure all websites reflect Wattbike's brand values and deliver a seamless experience across desktop and mobile.

Measures of Success

· DTC volume, margin, & gross profit targets

· Forecast accuracy

· Conversion performance

· Data accuracy & insight quality

· Performance vs Annual Objectives

Essential

• Previous experience in an ecommerce trading or optimisation role (ideally in a DTC environment).
• Strong commercial mindset – able to balance volume, conversion and margin objectives.
• Experience of UX/CRO practices including A/B testing, analytics and customer journey optimisation.
• Proficiency with GA4 and other ecommerce tools; confident extracting insights and making recommendations.
• Good understanding of Shopify (or similar ecommerce platforms).

What You'll Get

· A key role in driving growth for a respected sports brand with market-leading products and a passionate and engaged customer base

· The opportunity to shape the go-to-market strategies for the UK as well as expansion into new international markets – US, Australia and Europe

· A collaborative, ambitious and supportive team culture that embraces innovation and results.

· Flexible hybrid working environment (Nottingham HQ)

· Competitive salary and benefits package

· days holiday per year + bank holidays

· Pension and free life insurance

· A Wattbike for your home

· On site training zone and cycling/running groups

· Ongoing support for personal progression

Ready to ride with us?

Apply now with your CV and a short note telling us why you're the perfect fit for the role.