Senior Sales Manager

Senior Sales Manager – Corporate & Brand Activations

Reports to:
 Directors

Location:
 Night Group (London-based)

Type:
 Full-time

Salary: £45k + bonus

Night Group Company Blurb

Night Group has been operating for over a decade and runs three of London's most loved independent venues: Night Tales, NT's Loft and Netil 360. We are expanding our portfolio in early 2026 with the launch of Peckham Palais — a new 1,000-capacity destination venue set to shape the future of new music and nightlife culture in South London.

Our venues draw tens of thousands of people every week and are vibrant spaces where energy, creativity and community collide. We showcase top-tier national and international talent, and we're known for curating unforgettable experiences where people come to connect, celebrate and have a great time. The team of over 250 full-time employees and freelancers ensures we deliver these experiences with passion, diversity and a zero-tolerance policy to discrimination.

Role Overview

We are recruiting a commercially-minded Senior Sales Manager to lead Corporate & Brand Activations across Night Group venues. This role will oversee two sales team members — one driving small group bookings and venue/space hires, and one supporting the corporate sales pipeline while managing promoter-led events.

You will hold strategic oversight of the entire pre-booked sales function, working closely with the Marketing, the Head of Music, and the Programming team to ensure all commercial activity is fully aligned with the events calendar and business priorities.

This role blends leadership, forecasting, corporate sales, process improvement, and relationship management, making it a critical pillar of Night Group's commercial performance.

Key Responsibilities

Team Leadership & Department Oversight

• Manage and guide two sales team members:
• Senior Sales Executive – Groups & Experiences
• Responsible for small group bookings, venue/space hires, upselling, and driving spend per head.
• Sales Manager – Promoters & Corporate Support
• Supports corporate sales activity and manages promoter relationships, promoter events, and smaller table bookings.
• Provide coaching, direction, and development pathways for the team to improve performance and hit targets.
• Lead weekly pipeline reviews, setting priorities and helping team members manage workloads effectively.
• Ensure all enquiries (corporate, promoter, groups, and space hires) are handled professionally and promptly.

Cross-Department Collaboration

• Work closely with the 
  Head of Music
   and 
  Programming Team
   to maintain full visibility of all events taking place across the venues.
• Ensure the sales team uses programming information to drive bookings, shape outreach, and maximise pre-booked revenue.
• Collaborate with marketing to deliver aligned campaigns, corporate mailers, and promotional pushes tied to the events calendar.

Corporate Sales & Business Development

• Drive high-value exclusive hires, corporate events, and branded activations.
• Maintain a strong pipeline of corporate enquiries and opportunities.
• Conduct regular competitor analysis to ensure pricing, positioning, and package structures remain competitive.
• Identify new avenues for growth, including partnerships, new industries, and expansion into off-peak revenue opportunities.

Reporting, Forecasting & Performance

• Own sales forecasting, revenue tracking, and reporting for Directors and Finance.
• Provide clear weekly updates on pipeline activity, conversion, and performance versus target.
• Implement structured reporting frameworks across the team for consistent tracking and accountability.

Package, Product & Brand Oversight

• Ensure all corporate packages, POS materials, decks, and collateral are current and commercially optimised.
• Maintain accuracy of the website and booking platforms for all corporate and event-related information.
• Work with marketing on continuous improvement of how Night Group presents its spaces to the market.

Relationship Building & Brand Representation

• Build and nurture strong commercial relationships with corporate clients, brand partners, and agencies.
• Attend industry events, networking sessions, and showcases to raise brand awareness and generate leads.
• Serve as a confident external ambassador for Night Group's spaces and offering.

What You'll Bring

• Strong experience in corporate venue sales, brand activations, or commercial event sales.
• Proven ability to manage or mentor team members.
• Strong understanding of promoter-led events and small group booking dynamics.
• Commercially strong with excellent forecasting and analytical skills.
• Highly proactive, organised, and confident in leading multiple sales streams.
• A strategic thinker who can streamline processes and drive department improvement.
• Excellent communication and relationship-building skills.
• Collaborative and capable of working closely with Programming, Music, Marketing, and Operations teams.