Senior Product Marketing Manager

First Things First - What We Can Offer You

• A generous annual leave entitlement plus a personal leave entitlement
• Private Health Insurance
• Employee Assistance Programme (24/7 confidential support on relationships, bereavement, finances)
• Life Insurance
• Company pension scheme, with 5% employer contribution
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time
• Talent Referral Programme – get rewarded for referring a friend to join our team
• Cyclescheme, a salary sacrifice to treat yourself to a bike & equipment
• Home & Tech Scheme, a salary sacrifice to treat yourself to some new tech
• A discounts and cash back scheme
• Flexible working environment
• Casual dress and relaxed office environment
• Happy hours and office games
• Opportunities for career progression and development
• Diverse training & internal networking opportunities across all of our product lines
• Check out our website for more about working at Simpro Group

The Job
Simpro Group (AroFlo, BigChange, ClockShark, Simpro) is seeking a strategic, detail-oriented and highly accountable individual to drive the go-to-market (GTM) strategy and execution. This role requires a strong operator who can work independently and cross-functionally to deliver high-impact product launches, develop compelling positioning and messaging, and ensure alignment across Product, Sales, Enablement, and Marketing.

This is a high-ownership, strategic position for a product marketer who thrives on visibility, driving initiatives and strategies, and leading alignment and cross-functional collaboration and communication. This role plays a critical part in the success of release marketing and product launches, ensuring alignment with the company's global and local marketing strategies.

The ideal candidate will have experience in driving product adoption and experience in global GTM launches across multiple regions and time zones, as well as a strong background in B2B SaaS.

If you are energised by complex challenges, project clarity and building GTM muscle across the business, we want to hear from you.

This is a UK-based remote position with occasional in-person collaboration expected, including monthly visits to our Leeds office.

What You'll Do
*Go-to-Market (GTM) Strategy & Execution:*

• Responsible for driving critical decisions that affect regional market performance, including pricing strategy, market segmentation and product messaging.
• Independently tailor and lead all aspects of GTM strategies including planning and delivery, tiering, timelines, milestone management and cross-functional coordination.
• Act as a key stakeholder in release marketing and GTM product launches, working cross-functionally to ensure seamless execution and collaboration.
• Coordinate release marketing and GTM product launches, including collateral development, videos for social media, email and in-app communications, webinars and podcasts.
• Embrace and contribute to GTM tiering frameworks and repeatable best practices. Collaborate on building scalable, standardized approaches to launch planning and execution.

*Cross-Functional Collaboration & Alignment:*

• Drive and lead cross-functional collaboration and alignment to influence business strategy by fostering a culture of collaboration between Product, Sales, Customer Success, Enablement, Product Management and Marketing. Serving as a key liaison to all you will ensure business alignment and strategic execution.
• Proactively bring stakeholders together through regular working sessions, structured updates and shared planning tools.
• Anticipate organisational needs and create launch documentation and workflows.

*Messaging & Positioning:*

• Partner closely with cross-functional stakeholders to develop positioning, messaging, value propositions, proof points and content to drive customer business growth and to align with overarching company business objectives.
• Ensure consistency in messaging and further develop our brand story and voice across all channels.

*Sales & Organizational Enablement:*

• Deliver impactful enablement tools (e.g., battlecards, FAQs, objection handling) in advance of launches giving enough time for full organizational preparation.
• Empower teams and individuals on how to self-service with PMM resources to streamline workflows and create efficiency.

*Performance Tracking & Reporting:*

• Operate transparently with high visibility - report regularly on launch status, impact and learnings.
• Ensure leadership is informed directly through your work, not via escalation or intermediaries.

What You'll Bring

• 7+ years of product marketing experience in B2B SaaS, ideally within multi-region or global organisations.
• Proven success with GTM product launches and the establishment of GTM frameworks and processes.
• Strong cross-functional collaborator with experience aligning stakeholders across departments and time zones.
• Familiar with tools such as AI-powered writing assistants, project management platforms, and sales enablement systems.
• Passionate about using AI and automation to improve the quality and efficiency of product marketing.
• Highly organised, with a proactive, self-directed work style and strong sense of ownership.
• UK-based candidate required. Remote-first role with occasional in-person collaboration expected, including occasional visits to our Leeds office.

*Preferred Skills:*

• Degree in Marketing, Business, or related field; MBA a plus.
• Strong storyteller with a track record of creating compelling, audience-focused messaging.
• Experience marketing to field service management (FSM) or trade industries (HVAC, plumbing, electrical, security).
• Data-driven yet creative, with proven success in product marketing initiatives.
• High EQ; able to adapt communication across stakeholders and seniority levels.
• Strategic self-starter who delivers end-to-end work, not just tactical tasks.
• Familiar with GTM processes, launch playbooks and success metrics.
• Skilled with tools like Asana, Pendo, Productboard, Salesforce, and other martech/analytics platforms.
• Strong cross-functional collaborator with stakeholder alignment experience.
• Proactive, solution-oriented, and resourceful; drives change and continuous improvement.

Core values required of all
Simpro
, AroFlo, BigChange & ClockShark
employees:
We Are One Team
We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome and offer equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

If you'd like to join a fun and progressive organisation, where there are opportunities to develop your career, please apply now with your CV and covering letter.

Please note: no agencies will be accepted in the recruitment of this role. Any CVs provided to Simpro Software by agencies will be treated as a gift.