2026 Graduate - Market & Consumer Insights - London

Company Description
We believe in the power of ingenuity to build a positive human future.

As strategies, technologies, and innovation collide, we create opportunity from complexity.

Our teams of interdisciplinary experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport.

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

PA. Bringing Ingenuity to Life.
Job Description
Power Your Curiosity at PA
Why considering joining us?
We're not a traditional consulting firm — we do things differently here.

The work we do for our clients is impactful, but it's underpinned by the strengths of our people. Researchers, strategists, technologists, digital experts, designers, scientists, engineers — we all bring real-world experience to our work and apply it at pace. We all make an impact at PA.

Joining us as a graduate is a big step. Whether you're coming from a specialist background or from an unrelated subject, we want you to be bold, stay curious and dive into the opportunities we have to offer.

What You Can Expect

• When you join as a graduate you'll work on big things from day one. You'll gain the knowledge and experience you need to build a successful career in research and human insight for design, innovation and customer experience, and contribute meaningfully to vital projects.
• No two days are alike. You might be helping to design either qualitative or quantitative research projects to help clients gain deeper insights into their customer's needs and behaviours, to inspire innovation. Or perhaps you'll be writing survey questionnaires or discussion guides, conducting interviews or focus groups, or developing AI prompts to analyse the findings.
• You could be analysing findings and crafting compelling presentations that bring the consumer perspective to life; presenting these insights to clients at their offices; or participating in PA learning and development sessions to expand your knowledge and skills.
• You will help drive thinking on the macro forces shaping culture, defining generations and driving consumer expectations; a core part of how we help our clients stay ahead in a rapidly changing world.
• Each day offers a dynamic blend of opportunities to engage, learn, and make a real impact.

Assessment process
First Stage Assessments:

• Application form
• Online Assessments
• Shortlisting and/or Technical Assessments

Final Stage Assessments:

• Assessment Centre
• Final Stage Interviews

The Offer

• The opportunity to work on meaningful projects with talented people
• A 12-month Graduate Development scheme, working within one of our specialist teams, acquiring a foundational grounding in qualitative, quantitative, and/or digital community-based research
• Multiple opportunities to stretch and grow your skills through hands-on experience working in supportive teams, on client projects, in a learning culture - which will form the foundations of your career
• This role is based in our Victoria office in London
• Salary : £33,000
• This role will start in Autumn 2026

A career at PA is what you make of it — so power your curiosity and prepare to make an impact.

Qualifications

• Qualification: Undergraduate degree — We have no specific prerequisites in terms of degree grade or specialism.
• Growth-oriented and curious — open to change, driven to succeed, hungry for new challenges, and eager to broaden your understanding of the world with a passion for design, innovation and customer experience - and the emerging edge of culture, behaviour, technology adoption and trends
• Collaborative and relationship-focused — thrive in dynamic teams, build strong relationships with clients and peers, and support others to succeed.
• Credible and communicative — comfortable in high-performance environments, with excellent communication skills, both written and verbal. You are comfortable presenting ideas and analysis as compelling stories
• Analytical and adaptable — demonstrate strong problem-solving abilities, innovative thinking, and the flexibility to adapt your style and approach. You will have experience working with data, identifying patterns, using AI to complement your analysis, and extract salient material to form or inform an argument.
• Strong attention to detail – highly organised and can work at pace to meet details
• Professional and reliable — show strong workplace etiquette by being punctual, dependable, and respectful of business expectations and office conduct.

We know the skill-gap and 'somewhat need to tick every box' can get in the way of meeting brilliant candidates, so please don't hesitate to apply – we'd love to hear from you.

Apply today by completing our online application
Please be aware that some of our UK roles at PA Consulting require a UK security clearance.
All PA people are required to undergo background checks and to achieve the Baseline Personnel Security Standard however, some UK roles also require higher levels of National Security Vetting, where applicants must have at least 5 years of continuous residency in the UK.
We therefore ask that you only apply if you meet the residency requirements (i.e. you are a British citizen or have been resident in the UK for the past 5 years), as this is the prerequisite for a security clearance. If you're unsure about your eligibility, we encourage you to review the UK Government's guidance on security vetting before applying.
Additional Information
Life At PA encompasses our peoples' experience at PA. It's about how we enrich peoples' working lives by giving them access to unique people and growth opportunities and purpose led meaningful work.

Our purpose guides how we work with our clients and our teams, and support our communities, to deliver insight and impact, solving the world's most complex challenges. We're focused on building a workplace that values human difference and diverse mindsets, and a culture of inclusion and equality that unlocks the potential in our people so everyone can be their best self.

Find out more about Life at PA here.

e are dedicated to supporting the physical, emotional, social and financial well-being of our people. If you join us, full time in a permanent role, check out some of our extensive benefits:

• Health and lifestyle perks accompanying private healthcare
• 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
• Generous company pension scheme
• Opportunity to get involved with community and charity-based initiatives
• Annual performance-based bonus
• PA share ownership
• Tax efficient benefits (cycle to work, give as you earn)

We're committed to advancing equality. We recruit, retain, reward and develop our people based solely on their abilities and contributions and without reference to their age, background, disability, genetic information, parental or family status, religion or belief, race, ethnicity, nationality, sex, sexual orientation, gender identity (or expression), political belief, veteran status, or any other range of human difference brought about by identity and experience. We welcome applications from underrepresented groups.

Adjustments or accommodations
- Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us on