Group Content Lead
3 days ago
Gill Group is building something extraordinary...
Across our companies; Gill Instruments, Gill Sensors & Controls, Gill R&D and Labcal, we're aligning world-class engineering with a sharper, more human voice. A voice that connects innovation with clarity, and complexity with purpose.
That's where the
Group Content Lead
comes in.
This is a pivotal role in shaping how we communicate. Not just what we make, but what we
mean
to customers, partners and colleagues around the world.
You'll be the guardian of Gill's tone of voice and messaging across every channel, from product sheets to social feeds, from customer journeys to internal comms. You'll bring commercial focus to creativity, and structure to storytelling.
If you know how to turn insight into narrative, strategy into clarity, and technology into human language — this is the challenge worth taking.
Role:
Group Content Lead
Reports to:
Group CMO
Location:
Lymington, UK (Hybrid)
Applications are now open.
Job Description: Group Content Lead
Role Summary:
The Content Lead is the guardian of Gill Group's voice, messaging and content quality across all touchpoints. Reporting to the Group CMO, this role is pivotal in raising content standards and ensuring our customer communications reflects both commercial focus and emotional intelligence. Working in close partnership with the Brand Activation Lead, this person owns the content strategy and messaging frameworks across digital, print, social, sales support and internal communications, while simultaneously leading the Group's full asset refresh programme and journey redesign.
This is a role for a commercially astute creative. Someone who brings structure and consistency to messaging, ensures content aligns to customer needs and decision stages, and makes high-quality outputs scalable and adaptable across global teams and markets.
Key Responsibilities:
- Be the guardian of the Group's tone of voice - translating brand strategy into clear, consistent, emotionally intelligent messaging across all channels and touchpoints
- Deliver the end-to-end refresh of all marketing assets and collateral: product sheets, brochures, pitch decks, internal and external templates, social visuals and copy
- Translate customer insights into emotionally resonant content across touchpoints
- Manage website content structure, copy and page creation; improve clarity, SEO value and UX
- Oversee social media cadence, messaging and performance; manage post planning, approvals and coordination with brand calendar
- Work alongside the Market Research Analyst to identify audience segments, emotional drivers and behavioural cues, and feed them into content development
- Collaborate closely with the Digital Performance Manager to create performance-driven content across paid, organic, email, and search
- Support budget requirements for rich, engaging, professional-grade video production
- Define and oversee content performance metrics across all channels and asset types
- Write clear, intuitive content for digital platforms (e.g. websites, emails, campaigns, forms), optimising for both usability and customer experience
- Support CEO and internal comms with thought leadership, speaker slots, newsletters, internal tone and message clarity
Experience & Skills:
- 5+ years in content strategy, UX writing, editorial management or brand comms
- Proven experience in leading high-volume asset refreshes with consistency and speed
- Ability to distil complex ideas into clear, persuasive messaging
- Skilled in CMS, social planning tools, analytics dashboards and digital publishing
- Familiar with SEO best practice and performance metrics for digital content
- Track record of improving customer experience through content, tone, and structure
- Strong cross-functional collaborator with an eye for brand, flow, and commercial storytelling
KPIs:
- Completion and rollout of marketing asset refresh programme
- Increased engagement with content across platforms (measured via web, email, social, feedback)
- Website performance improvements (bounce rate, time on site, form conversion)
- Internal satisfaction with content quality, timeliness and brand consistency
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