Senior D2C Growth Executive

Senior D2C Growth Executive

Location

: Hybrid (Cheshire HQ 4 + Remote 1)

Reports to

: Head of Growth

Experience:

2–4 years (D2C Marketing Role)

Type:

Full-time, Permanent

Salary:

Competitive

About FuelHub

FuelHub is one of the UK's fastest-growing meal prep brands — providing chef-prepared, nutritionally balanced meals delivered nationwide. We're on a mission to make nutrition effortless for busy people who care about performance, wellbeing, and convenience.

As we continue to scale our Direct-to-Consumer (D2C) business, we're looking for a Senior Growth Executive to join our fast-paced marketing team. This role is ideal for someone who thrives in a high-growth environment and wants to be hands-on across all areas of digital marketing — from content creation and community management to performance analysis and campaign execution.

The Role

The Senior Growth Executive will play a key role in driving awareness, acquisition, and retention across our D2C channels. You'll support the Head of Growth in executing multi-channel campaigns, coordinating agency partners, and bringing to life creative ideas that deliver measurable results.

This is a broad, hands-on role that combines creativity with commercial thinking — perfect for someone looking to grow their career within a fast-scaling food and wellness brand.

Key Responsibilities

Campaign & Activation Support

• Support the execution of all D2C marketing activations and promotional campaigns.
• Coordinate between internal teams, creative partners, and paid media agencies to ensure timely and effective delivery.
• Assist in planning and delivering new product launches, seasonal campaigns, and influencer collaborations.

Paid Media (Agency Managed)

• Partner with our performance agencies to optimise campaigns across Meta and Google.
• Support with asset development, creative briefs, ad copy, and ongoing performance reviews.
• Track campaign performance and provide actionable insights to improve efficiency and ROI.

Organic Social & Community

• Manage day-to-day posting, engagement, and community management across FuelHub's social channels.
• Develop social content (in collaboration with the creative team) that aligns with campaign themes and brand tone.
• Monitor trends and contribute fresh, platform-specific ideas to grow reach, engagement, and community loyalty.
• Respond to customer comments, DMs, and brand mentions to nurture an engaged online community.

Email Marketing (Klaviyo & SMS)

• Support campaign setup, segmentation, and A/B testing within Klaviyo.
• Assist in crafting engaging subject lines, body copy, and flows that drive retention and repeat purchase.
• Optimise automated journeys and lifecycle flows to increase engagement and conversion.
• Support the development and scheduling of SMS campaigns to complement email activity.
• Track key performance metrics to continuously improve deliverability and conversion.

Copywriting & Content

• Write clear, engaging, on-brand copy for digital ads, social posts, email campaigns, and the FuelHub website.
• Create blog content and on-site copy to support FuelHub's SEO and on-page content strategy.
• Maintain brand consistency and tone of voice across all customer touchpoints.

Reporting & Analysis

• Collate weekly and monthly marketing performance reports.
• Monitor key D2C growth metrics including CAC, LTV, ROAS, and churn rate.
• Support in identifying growth opportunities through data and insights.

About You

• 2–4 years' experience in a marketing, growth, or digital role (ideally within a D2C or eCommerce brand).
• A strong understanding of paid and organic social media platforms (Meta, TikTok, Google Ads).
• Hands-on experience with Klaviyo and basic analytics tools (Google Analytics, Meta Ads Manager).
• Excellent writing and communication skills, with a strong eye for detail.
• A self-starter who's organised, proactive, and thrives in a fast-moving environment.
• A passion for health, fitness, and nutrition is a bonus.

What We Offer

• 25 days holiday + bank holidays
• 25% Staff Discount
• Opportunity to work in one of the UK's fastest-growing meal prep brands.
• Exposure to all areas of D2C growth marketing.
• A collaborative and ambitious team culture.
• Competitive salary and benefits.
• Real career progression as FuelHub continues to scale.