Head of Global Marketing Strategy

About Too Good To Go

At Too Good To Go we aim to inspire and empower everyone to fight food waste together. With 40% of all food produced globally being wasted, contributing 10% of worldwide greenhouse gas emissions, our mission is critical. We operate the world's largest B2C marketplace for surplus food, connecting businesses with unsold, surplus food to consumers via our app.

We are a mission-driven certified B Corp and a fast-growing scale-up, having saved more than 350 million meals from going to waste across 20 countries. We are looking for talented people with diverse backgrounds to join our team.

About the Role

The Head of Global Marketing Strategy will serve as the strategic right hand to the VP of Marketing Strategy & Operations, acting as an internal consultant to the Marketing Leadership Team. This pivotal role is focused on translating the most complex, ambiguous business problems into clear, data-driven, and commercially viable strategies that drive scalable growth and sustained marketplace health across our global markets.

You will report directly to the VP of Marketing Strategy & Operations and will be instrumental in bridging the gap between high-level strategy and everyday operations. This requires a unique blend of strategic, analytical, and cross-functional leadership skills.

The ideal candidate is a highly strategic, analytical, and self-motivated former consultant with a deep interest in marketing, a passion for TGTG's mission, and experience navigating the high-growth scale-up environment.

Key Responsibilities

The Head of Global Marketing Strategy is responsible for:

Strategic Problem-Solving & Planning

• Own key strategic initiatives for the Marketing Leadership team, serving as an internal consultant to define, structure, and solve complex, ambiguous, high-priority business problems.
• Design and execute a full-funnel experimentation roadmap to test strategic hypotheses, identify new growth levers, and continuously optimise the acquisition, activation, retention, and monetization of our user base, which balances efficiencies of global centers of excellence with local innovation and relevance 
• Provide analytical support and strategic clarity for setting, refining, and tracking marketing KPIs and budgets in collaboration with the VP and CMO.
• Develop business cases and strategic plans for significant initiatives, including expansion into new markets and major product/feature launches.

Data & Commercial Acumen

• Serve as the key analytical partner to the Data team, collaborating closely with Data Analytics to ensure optimal tracking of marketing performance, ROI, and key commercial metrics like Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC).
• Translate complex data analysis and competitive insights into compelling, actionable Marketing strategies and reports for executive-level stakeholders.
• Deeply analyse the integrated User Journey, continuously utilising user data and insights to improve our understanding of consumer needs, triggers, and barriers to conversion and reactivation.

Cross-Functional Integration

• Act as a strategic connector and integrator across Marketing, Product, Finance, Commercial and Operations teams, ensuring strategic alignment and cohesive, through-the-funnel marketing plans.
• Ensure that strategic campaign goals are translated into aligned execution plans by collaborating closely with Global Creative & Brand teams, and local marketing teams.

Key Requirements

• Experience from a top-tier management consulting firm with a focus on Marketing, commercial strategy, consumer industries or digital transformation.
• Experience working in a multi-national, high-growth scale-up environment is highly desirable. Experience in a B2B2C Marketplace or food delivery brand preferred.
• Exceptional strategic thinking and problem-structuring abilities, capable of defining complex, ambiguous problems and breaking them down into clear, actionable and measurable plans.
• Outstanding analytical abilities and commercial fluency, with ease in handling large datasets, advanced Excel modelling, and proficiency in BI tools (e.g., Looker) to define and measure key commercial metrics (LTV, CAC, ROI).
• Proven track record of influencing and engaging executive stakeholders, with proven success in building consensus and driving coordinated execution across organisation at all levels, across functions, and across regions. 
• Excellent communication skills and confidence in presenting to senior leadership with data-backed recommendations, with good executive presence.
• Proven ability to operate autonomously and proactively manage complex global projects with a self-starter mentality.
• Passionate about the Too Good To Go mission and fighting food waste.

Our Values

• We Win Together; We Raise the Bar; We Keep It Simple; We Build A Legacy; We Care

What we offer

• A rare opportunity to work in an ESG-centric social impact company and certified B Corp, where you can see real and tangible impact in your role.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• Hybrid working from our great London office.
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Opportunity to know our community with a monthly free Surprise Bag.

How to apply

• We take recruitment seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it's only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we're allowed to be ourselves, and we're committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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