Brand Marketing Manager, Penguin Random House Children's

Brand Marketing Manager, Penguin Random House Children's

We have an exciting opportunity for a
Brand
Marketing Manager
to join the Penguin Random House Children's team.

Do you have experience of leading impactful brand marketing campaigns? Are you interested in inspiring families with campaigns that celebrate some of the world's biggest preschool characters?
Can you find creative ways to introduce the next generation to the stories that'll last a lifetime? If you're an experienced marketer with a passion for brand-building, and you're able to deliver compelling, effective activations for iconic children's properties, this could be the role for you.

About the team

At Penguin Random House Children's, we're proud to be the home of some of the world's most loved children's brands.

We make books for everyone, because a book can change anyone. Our creativity is inspired by many perspectives, so we strive for our culture to be one of belonging, where everyone feels welcome and where differences are celebrated. You don't have to come from a publishing background or have a degree to be considered ­– we want to work with a wide range of talent as we find new ways to tell our stories.

The role

We're looking for a creative and strategic Brand Marketing Manager to bring some of the world's best-loved preschool characters to life for new generations. In this role, you'll lead high-impact marketing campaigns for iconic brands including Peter Rabbit, Spot and The Snowman, shaping how families discover and engage with our stories. Working across consumer, retail, digital and partnership activity, you'll collaborate with teams across the business to build brand equity, drive sales, and deliver memorable experiences. This is an exciting opportunity to make a meaningful impact within the UK's leading children's publisher.

Key responsibilities:

• You'll work with the Head of Marketing to grow awareness of and engagement for some of our biggest brands in order to increase brand equity and drive sales of books and consumer products.
• You'll take the lead on major brand campaigns, owning them from end-to-end, with demonstrable impact. You'll use audience insight to develop and execute marketing campaigns that deliver on key objectives. This might include online and offline advertising, retail marketing, stunts, events, and social media campaigns; as well as monitoring and evaluating campaign performance.
• You'll oversee the development of attention-grabbing advertising creatives, briefing designers, videographers and other specialists.
• You'll create B2B brand materials, decks and pitches that showcase the power of our brands to licensees and partners.
• You'll drive a number of brand partnerships.
• You'll manage approvals of branded materials from internal and external partners, ensuring adherence to brand guidelines.
• You'll get to work with a wide array of collaborators, both locally and internationally, ensuring clear communication and integration of brand, book and product marketing strategies across teams.

What you'll bring

Essential criteria:

• A proven track record of planning and delivering successful campaigns that have achieved commercial objectives.
• Strong understanding of audience insight and the ability to translate data into effective, targeted campaign strategies.
• Experience managing and growing established brands. This might have been within entertainment, publishing, licensing, or children's/family sectors, but not necessarily.
• Strong interest in the children's IP landscape.
• Strong project management skills, with the ability to juggle multiple campaigns and deadlines while maintaining attention to detail.
• Confident stakeholder manager, able to collaborate with senior internal teams, external partners, and international colleagues.
• Excellent written and verbal communication skills, with the ability to create compelling B2B pitch materials, brand decks, and partner presentations.
• Comfortable working in a fast-paced environment and able to respond quickly to new opportunities.

Disability Confident

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are listed as part of the 'What you'll bring' section. There may be times when the volume of applications means we cannot take all eligible candidates to interview. We encourage you to tell us about any reasonable adjustments you may need by emailing Remember, you only need to share what you are comfortable with, for us to support your request.

Application instructions

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Sunday 18th January.

As part of your cover letter, please answer the following question:

Tell us about a brand campaign you've seen (for any brand) that you believe was effective at building brand equity, and why. If you were the marketer for that brand, how would you leverage the impact of the campaign going forwards?

Here at Penguin, we believe in the power of authenticity and human creativity. When you apply for a position, we want to encourage you to showcase your unique voice. Throughout our recruitment process, please share your own thoughts, experiences, and skills. This helps us get a true sense of who you are and what you might bring to our team.

We celebrate creativity and diverse perspectives, so please be yourself While we recognise AI tools can be helpful, we recommend using them thoughtfully to ensure your responses reflect you.

Salary

£35,000 - £38,500 dependent on how your skills and experience align to the role, plus bonus and benefits.

Hybrid working

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role you will work from our Embassy Gardens office a minimum of three days per week.