Retail Excellence Executive

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We'll talk a bit more about us further down the page, but for now - let's talk about the role and who we're looking for...

A bit about the role...

You will be creating and developing retailer facing materials to support the delivery of the Annual Business Plan (ABP) and achieve business priorities.

To create new, and continually improve existing, retailer-facing content and to drive alignment of messages across assets and training materials.

What you'll be doing...,

Training asset management

• Creation of agency project briefs to enable accurate Statements of Work and budget, ownership and organisation of kick-off sessions with relevant stakeholders to enable creative design and development of training assets, ownership of project plans and timings
• Creative storyboarding for in-store specific training (i.e. E-learning modules), videos (i.e. animations) and other in-store requirements (such as continuous improvement remedies), and delivery of creative assets to brief and budget
• Ideate, collate, decipher detail into usable, exciting and relevant content, manage accuracy, statistics and retailer experience across assets, working with data insights, brand, and regulations teams
• Manage quotes, trade marketing allocations, Purchase Order tracker, Purchase Order raising and goods receipts
• Manage all signoffs for in-store retailer-facing content and act as 1st pass for all other retail assets for continuity, accessibility and accuracy of messaging

ABP deliverables

• 12-week retailer experience:
  Using the retail impact map, create and manage a rolling 12-week plan for retailer facing in-store requirements being delivered via Field teams, agency or other means, working closely with stakeholders to ensure any internal team detail is provided and aligned (and vice versa)
• Asset usage in-store:
  Create retail facing assets and feed these into the relevant team/s for inclusion on delivery systems (i.e. the Retail Operations Centre)
• Sell In tools:
  Create simple but exciting retailer-facing sell-in documents for large-scale, commercial brand updates, game launches, initiatives and projects. Including content ideation, design with studio, and digital delivery; working closely with Games and Marketing, Divisional Sales Managers and Retail Excellence / Planning

Retail Excellence

• Work closely with relevant team/s to convert the Category Story into a 'retail-ready' asset, and feed into ad hoc category story insight requirements regularly to ensure 'best practise' is included, and an outside view is continuously improved. Create internal support packs where needed to aid retailer comprehension, including Responsible Play, Terminals/Tech, Instore Operations, Brand and Game as required
• Work with the Retail Excellence Manager - Instore to create and deliver a comprehensive, new, end-to-end New Store Onboarding Programme with particular focus on 'new to The National Lottery', new Account, self-checkout and innovative distribution
• Work with the Retail Excellence Manager - Instore to create and deliver a comprehensive pre-onboarding journey, working with Retail Systems, Finance, Retail Provisioning and all relevant stakeholders to truly invigorate and enthuse prospective new retailers before application
• Maintain and ensure all Sharepoint drives across projects (and with 3rd parties) are compliant and content is kept up to date and accessible

Stakeholders

• Work productively with key contacts across all teams and 3rd parties to ensure effective and efficient working processes, keeping things simple
• Attend all relevant working groups as required to gain a sufficient understanding of ABP initiatives and business priorities, to create new, engaging and dynamic retailer facing content which step-changes how retailers engage with our products and processes (e.g. Planning/Comms/Training working groups, Operational Sales Team/Retail/Brand, Scratchcards/Operations, Retail Continuous Improvement, etc).
• Attend all relevant team meetings as required to gain a sufficient understanding of requirements, plans and priorities across national accounts, retail sales, supply chain and estate management, regional meetings, and conferences
• Spend at least 1 day per month 'out in trade', nationwide, to fully understand and appreciate complexities, opportunities, regional socio-demographics, and the importance of bringing the outside in

What skills and experience we're looking for...

• Inquisitive and driven to develop enhancements to current and future ways of working
• Skilled in prioritisation and multi-task management under pressure
• Ability to proactively improve, progress and deliver requirements
• Strong stakeholder and influencing skills
• Ability to articulate and present with impact to senior colleagues
• Foster cross-departmental relationships to forge functional partnerships
• Takes a highly creative approach in delivering externally facing information and internal briefs, to produce quality assets
• Advanced ability to use creative slide software (i.e. PowerPoint, Adobe, etc.)
• Experience and knowledge when applying written and verbal communication standards
• Experience and knowledge of Accessibility guidelines
• Experience in owning and driving projects from brief creation through to delivery and sign off
• Demonstrable knowledge and experience of retail execution, such as brand activation
• Head Office experience within an FMCG or Retail brand preferred

About us:

‍We've developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation -
  We pride ourselves on it We're constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back -
  Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability -
  Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility
• We are making all parts of The National Lottery inclusive - whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at and we'll be happy to help.

**Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks**

An inclusive reward offering with wellbeing at the centre...

At Allwyn, we've put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.

Here's a list of some of the fantastic benefits we offer

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging...

We want to create one of the UK's most inclusive organisations - where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job