Global Brand

JOB DETAILS

JOB BAND: C

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC Studios – Bluey, Global Franchise

LOCATION: London – Television Centre – Hybrid

PROPOSED SALARY RANGE: £30,000 - £35,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

PURPOSE OF THE ROLE
The Marketing Executive plays a key role in supporting the delivery of global brand activations and marketing campaigns for Bluey. Working closely with the Marketing Manager and cross functional teams, they help bring 360 campaigns to life, driving consumer engagement and supporting commercial growth. This role requires strong coordination skills, attention to detail, a proactive mindset and a robust understanding of the Bluey brand and guidelines.

WHY JOIN THE TEAM
Bluey is one of the world's fastest-growing preschool brands, beloved by kids and adults alike. With over $1bn in retail sales, it's a cultural phenomenon with celebrity superfans like Ryan Reynolds and Kylie Minogue. Beyond TV, Bluey expands globally through immersive experiences—from CBeebies Land in the UK to Bluey's World in Brisbane. Launched five years ago, the brand continues to grow, with a mission to strengthen its presence and drive commercial success.

Your Key Responsibilities And Impact

• Campaign & Brand Activation: Support 360° campaigns, creative development, and delivery of compliant marketing assets.
• Budget & Project Management: Manage global marketing budget tracker, PO processes, and financial reporting.
• Brand Stewardship: Act as Bluey brand guardian, maintaining guidelines and key brand tools.
• Strategic Planning & Insights: Apply audience insights and marketing data to inform campaign strategy and evaluation.
• Collaboration & Leadership: Lead coordinators, builds cross-functional relationships, and promotes BBC values and inclusion.

Essential Criteria
YOUR SKILLS AND EXPERIENCE

• Proven experience working in media/entertainment space, delivering multi-media marketing campaigns from concept to evaluation.
• Strong project management skills with the ability to manage budgets and resources effectively.
• Excellent collaboration and stakeholder management across internal teams and external partners.
• Analytical mindset with the ability to evaluate ideas, interpret data, and improve processes.
• Exceptional communication and presentation skills, with the ability to lead teams and meet deadlines in a fast-paced environment.

Desired But Not Required

• Experience and/or interest in Kids & Family genre
• Understanding of editorial and other compliance policies.
• Understanding and knowledge of the broadcasting industry and an interest in creative output.

If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.