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Digital Marketing Manager
2 weeks ago
Role Overview:
We are now in an exciting position to recruit a strategically minded, hands-on Digital Marketing Manager to join our Marketing and Communications team. This is a pivotal time for us, marked by incredible growth, and in this key role, you will have the opportunity to shape and deliver a holistic digital marketing strategy that supports our business goals and elevates our brand across multiple markets.
In this role, you'll be at the heart of shaping and delivering our digital marketing strategy whilst making sure everything we do is impactful, measurable, and aligned with our business goals.
You'll work closely with a range of talented teams including content, communications, creative and technical experts to bring integrated campaigns to life and continuously improve our digital channels.
This is a fantastic opportunity to help grow our Digital Marketing function that champions innovation, collaboration, and best practice. If you're excited by the idea of making a real difference and building something meaningful, we'd love to hear from you.
Key Responsibilities:
- Develop and deliver a comprehensive digital marketing strategy that aligns with business and marcomms objectives
- Lead digital marketing activities within the marcomms team, ensuring integration across all digital channels to maximise reach and engagement.
- Manage and optimise the company website - launching in overseeing analytics, reporting, and ensuring alignment with commercial goals.
- Drive CRM adoption and optimisation (Microsoft Dynamics), including email campaigns and journey mapping.
- Shape and execute the social media strategy, including paid media and content planning in collaboration with the marketing team.
- Optimise user journeys and lead conversion across digital channels, working closely with design and development teams.
- Set KPIs and monitor ROI for all digital activities, ensuring effective use of budget and measurable outcomes.
- Analyse data and provide regular reports with actionable insights for the marketing leadership and wider business.
- Collaborate with IT to ensure digital initiatives comply with GDPR and cyber security policies.
Skills & Experience:
- Minimum 6 years' digital marketing experience with a proven track record, ideally within a collaborative, cross-functional team environment.
- Experience with CMS platforms and strong understanding of digital channels and delivering ROI - including CRM, PPC, SEO, social media, paid campaigns and email marketing.
- Demonstrable experience in Account Based Marketing (ABM), including planning, execution, and measurement of targeted campaigns to drive engagement and growth within key accounts.
- Proficiency in analytics platforms (GA4, Google Tag Manager), reporting, and data-driven decision-making - translating insights into actionable strategies.
- Hands-on experience with A/B testing, campaign experimentation, and continuous optimisation.
Qualifications & Attributes:
- Degree in Marketing, Communications, Digital Media, or related field.
- Certifications in Google Analytics, SEO, or similar are desirable.
- Collaborative mindset, analytical thinker, with attention to detail.
Ridge is a Built Environment Consultancy. We provide our clients with access to a wide range of integrated expertise and professional disciplines to help them transform the quality and sustainability of the built environment.
Our people make what we do possible, helping us lead the way with quality, innovation, and entrepreneurial spirit. That's why we challenge them to be the best they can be and offer exceptional training and career development opportunities at all levels.
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