Campaign Strategist

1 week ago

Tagwright House London N LP United Kingdom Pubity Group Full time £40,000 - £60,000 per year


Role: Campaign Strategist

Location: London

Contract Type: Full-Time, Permanent

About Pubity Group

Pubity Group is the largest Gen Z social publisher in the world, with an organic audience of over 150 million people spanning 20 different communities across the globe, reaching 1.6bn monthly users Whether it's entertaining and inspiring on Pubity, driving meme culture on Memezar or delighting animal lovers on Fluffy, Pubity Group is all about delivering joy into newsfeeds across the world. As a leader in the digital landscape, we partner with some of the world's most-loved brands such as Paramount Pictures, Meta, Subway, Mr Beast, Warner Bros and Fortnite to create impactful campaigns that resonate deeply with our audiences.

Role Scope

As Campaign Strategist, you'll be central to shaping winning proposals and productising our flagship creative solutions. This is a pre-sales role with a direct impact on revenue, working in close collaboration with Sales, Creative, and Production to deliver campaigns that resonate with Gen Z and Gen A audiences.

You'll balance fast-paced pitch responses with big-picture productisation, embedding AI tools into workflows to keep Pubity ahead of the curve.

Key Responsibilities

  • Lead strategic development and responses to client briefs; crafting narratives and solutions that win.
  •  Package and productise offerings around tentpole events (e.g., Valentine's Day, World Cup, Super Bowl) and evergreen solutions.
  • Leverage AI tools for insights, ideation, and deck creation to improve output speed and quality.
  • Partner with Sales to build client-facing strategies, joining key meetings as strategic lead.
  • Support renewals and upsell opportunities with added strategic value.
  • Drive innovation in campaign formats, contributing to Pubity's differentiation in the youth-culture space.
  • Collaborate across regions to ensure consistency of messaging and positioning.
  • Develop and apply measurement frameworks to prove campaign impact.

Essential Skills & Experience

  • 4–6 years' experience in campaign strategy, media, or creative agency roles.
  • Proven success building pre-sales strategies that drive revenue growth.
  • Strong productisation and creative packaging skills.
  • Confident presenting to senior clients and agencies.
  • AI literacy: hands-on with tools such as ChatGPT, Midjourney etc.
  • Analytical mindset: able to interpret data to inform creative solutions.
  • Proficiency in PowerPoint/Keynote/Google Slides, Excel, and collaboration tools.

Desired Skills 

  •  Experience working on US, UK & global campaigns.
  • Knowledge of entertainment, sports and cultural tentpoles.
  • Familiarity with social-first publishers and rapid growth environments.
  • Understanding of media performance analysis and optimisation.
  • Degree in Marketing, Communications, or equivalent experience.

    Pubity Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.

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