Digital Marketing Specialist

1 week ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom b6dfa6c9-4fb0-4bf8-a9ac-ed58578b0dcc Full time £18,000 - £25,000 per year

Company Description

Inlet is an innovative subscription service that provides users with access to gigs, festivals, and events across the North East, with plans to expand nationwide. The platform empowers users to earn points while helping venues access data-driven insights to understand their audiences better. Founded by Conleth Maenpaa, the founder of Lindisfarne Festival, Inlet is revolutionizing the way people engage with live events and ensuring meaningful experiences for all involved.

Role Description

The freelance Digital Marketing Specialist will be responsible for developing and managing online marketing campaigns to promote Inlet's subscription service and events. Day-to-day tasks include creating and managing content for social media platforms, analyzing web traffic and engagement metrics, and generating strategies to improve brand awareness and conversions. This hybrid role is primarily based in Newcastle Upon Tyne, but some work-from-home flexibility is available.

Qualifications and Experience

  • Proficiency in Social Media Marketing and Digital Marketing strategies
  • Experience with Web Analytics and Online Marketing tools
  • Strong Communication skills, both written and verbal
  • Ability to analyze data and optimize campaigns for maximum reach and effectiveness
  • Knowledge of the events industry and passion for live events is a plus
  • Bachelor's degree or equivolent experience in Digital Marketing
  • Ideally suited to a recent grad or even someone in their final year at university looking to build their portfolio of paid experience
  • Knowledge of current AI content creation workflows would be an advantage

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