Lifecycle Marketing Manager

7 days ago

London, Greater London, United Kingdom MANUAL Full time £104,000 - £128,000 per year

About The RoleWe're looking for a Lifecycle Marketing Manager to take full ownership of CRM as a growth engine, driving performance across email, SMS, push, and in-app channels. This role is about more than just managing comms. You'll be tasked with scaling CRM attributed revenue by 2 to 3x, using a mix of smart segmentation, data-driven experimentation, and high-impact creative.You'll work at the intersection of marketing, product, data, and clinical to launch and optimise campaigns that directly move the needle on core growth metrics: CVR, CAC, return rate, and LTV.If you're a growth marketer who thinks like a performance channel owner and knows how to use CRM to drive real commercial outcomes this role is for you.What You'll DoOwn and Scale CRM as a Growth ChannelTake full ownership of Email, SMS, Push, and In-App as performance channels, not just comms.Design and execute high-impact campaigns that drive lead conversion, BT1s, reactivation, and retention.Build automated flows across the funnel (lead > test > treatment > repeat), with clear commercial goals attached.Drive Measurable GrowthBe directly responsible for 2–3x growth in CRM-attributed revenue over the next 12 months.Own and optimise KPIs including CVR, reactivation CAC, return rate, and LTV uplift across lifecycle stages.Run structured experiments with clear hypotheses, test velocity, and performance reviews baked in.Use Data to Guide StrategyLeverage tools like Looker, Metabase, Mixpanel to segment audiences, track funnel performance, and identify growth opportunities.Use customer behaviour data to launch trigger-based campaigns that drive higher engagement and conversion.Work Across Teams to Scale ImpactCollaborate with Growth, Product, Clinical, and Creative to align campaigns with product launches, treatments, and seasonal promotions.Feed customer insights and performance learnings back into the broader growth strategy.About YouExperience & SkillsYou're a growth marketer first, with a track record of using owned channels (email, SMS, push) to drive measurable results across the funnel from lead conversion to reactivation.You know how to build and optimise experiments that move the needle on CVR, return rates, LTV, and CAC not just open rates.You're data-led and comfortable pulling performance insights using tools like Looker, Metabase, or Mixpanel to inform strategy and iterate quickly.You're a strong communicator and copywriter, able to craft high-converting messaging tailored to different audience segments and stages of the funnel.You thrive in a test-and-learn environment, where you can launch quickly, learn fast, and scale what works across acquisition and retention.Bonus: You've worked in DTC, healthtech, or consumer startups where performance and creativity go hand in hand.We are destigmatising how people approach their health by offering easy access to diagnostics and a holistic range of treatments, as well as a community to help proactively improve one's health and wellbeing. A place that didn't exist until now.

  • Lifecycle Marketing Program Manager

    4 days ago

    London, Greater London, United Kingdom ClassPass Full time £28,000 - £50,000 per year

    The role you'll play At ClassPass, we believe movement should feel effortless, joyful, and personal—and the way we engage with our users reflects that. As a Lifecycle Marketing Program Manager, you'll lead ClassPass's consumer referral and onboarding initiatives for the UK and global markets. From the first spark of interest to long-term loyalty, you'll...

  • Head of Lifecycle Marketing

    2 weeks ago

    London, Greater London, United Kingdom GWI Full time £80,000 - £120,000 per year

    Office requirement: Hybrid, 2 days in office (Monday and Wednesday)Employment type: PermanentAt GWI we're always looking forextraordinary peoplewho thrive on making an extraordinary impact. Right now we're looking for aHead of Lifecycle Marketingto play a key role in ourMarketing Team in London.If that's you, and making a difference gets you out of bed in...

  • Consumer Lifecycle Marketing Manager

    3 days ago

    London, Greater London, United Kingdom Credit Acceptance Full time $115,900 - $162,000

    Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest...

  • Lifecycle Marketing Manager

    5 days ago

    London, Greater London, United Kingdom Unmind Full time £25,000 - £60,000 per year

    At Unmind, we're here to create better mental health.We believe mental health should be a source of strength, not struggle – for people, teams, and entire organisations.We combine science, technology, and human care to help companies like Uber, Disney, Major League Baseball, and the NHS improve mental health and drive performance.Now we're looking for more...

  • Lifecycle Marketing Manager

    5 days ago

    London, Greater London, United Kingdom Unmind Full time £40,000 - £60,000 per year

    At Unmind, we're here to createbetter mental health.We believe mental health should be a source of strength, not struggle – for people, teams, and entire organisations.We combine science, technology, and human care to help companies like Uber, Disney, Major League Baseball, and the NHS improve mental health and drive performance.Now we're looking for more...

  • Email & Lifecycle Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Expana Full time £40,000 - £80,000 per year

    Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds. Join...

  • Head of Lifecycle Marketing

    23 hours ago

    London, Greater London, United Kingdom Referral Board Full time $179,300 - $302,600 per year

    About Remote Remote is solving modern organizations' biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around...

  • Lifecycle Marketing Manager

    3 days ago

    London, Greater London, United Kingdom Sokin Full time £40,000 - £80,000 per year

    We're seeking a proactive and data led Lifecycle Marketing Manager to accelerate how prospects convert and customers engage through the Sokin funnel. You'll own the end to end marketing automation and CRM ecosystem, designing journeys that turn curiosity into conversion and engagement into loyalty. This role will ensure that marketing automation tools and...

  • Lifecycle Marketing Intern

    5 days ago

    London, Greater London, United Kingdom Aspora Full time

    About AsporaPeople on the move deserve a bank that moves with them. Since 2022, Aspora has been building a borderless financial operating system that makes money as mobile and transparent as its users.Backed by influential venture capitalists like Sequoia Capital, Greylock Partners, Hummingbird Ventures, Y Combinator & Global Founders Capital. We're a team...

  • Lifecycle Marketing Program Specialist

    2 weeks ago

    London, Greater London, United Kingdom Mindbody Full time £45,000 - £80,000 per year

    At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making...