Marketing Executive

About the role

Following the re-structure of the marketing team, the role of Marketing Executive is a brand-new role sitting in the centralised marketing team and supporting the Marketing Manager in the delivery of marketing campaigns and creative assets that contribute towards the success of the lettings business, that is responsible for the lettings and management of over 1,000 properties across the UK.

This role will work alongside experienced marketers, whilst also having visibility and interaction with the whole business operation. This role will be vital in ensuring key marketing requirements are delivered, and that day-to-day business operations are able to run smoothly and efficiently.

If you are looking for a basic 9-5, then this is not the place for you, but if you are looking to pursue a career within the exciting field of marketing, have a genuine desire to learn from some of the best in the field, and build a career within a supporting and encouraging working environment – then step this way…

Key Responsibilities

Social Media

Plan the monthly organic social media posts for three accounts across:

• Paragon property – LinkedIn (1 post a week)
• My Apartments – LinkedIn / Instagram / Facebook (3 posts a week)
• City Co-Living – Instagram / Facebook / TikTok (4 posts a week)

Create weekly social media content for three accounts across:

• Paragon property – LinkedIn (1 post a week)
• My Apartments – LinkedIn / Instagram / Facebook (3 posts a week)
• City Co-Living – Instagram / Facebook / TikTok (4 posts a week)

Schedule, post, and monitor content performance using Sprout Social

Community management - respond to comments, messages, and mentions

Monitor engagement metrics to inform future content.

Conduct competitor analysis to identify opportunities.

Collaborate with internal teams to align social content with focus areas & campaigns

Stay up to date with platform updates, algorithm changes, and social trends, adjusting strategy accordingly

Track and report on organic social performance.

Content Creation

Apartment dressing, ensuring dressings are rotated, maintained, and kept up to date

Assisting on video / photo shoots

Capture engaging on-site and lifestyle content in Manchester and Newcastle (occasional travel to Newcastle required)

Use editing software like Canva and CapCut to create engaging social media content

Create all written and visual content for organic social media

Update office window displays monthly, reflecting current availability and campaigns

Design new window displays every 3 months

Develop creative concepts and content calendars for digital noticeboards on site at CCL and Westpoint

Produce and schedule a mix of content, including:

• Business updates (opening hours, resident or tenant information)
• Community and lifestyle content (key dates, city events, local activities)
• Design digital noticeboards using Canva

Property Listings

Create property listings in line with current availability

Update and optimise 5 x property listings every day to ensure listings look fresh and show on first page

Design creative for carousel campaigns and write copy to support property marketing initiatives

Attend monthly review meetings with the Marketing Manager and Rightmove Account Manager to assess performance

Research and outreach to new property portals that align with business goals

Operational Support

Raising POs for the marketing team in-line with the budget and liaising with accounts

Attending weekly marketing and lettings meetings, taking / sharing minutes

Ensuring leads are added to the CRM system in the correct format

Creation of weekly marketing report

Proofing assets ahead of sign off and distribution

Who are we looking for?

The ideal candidate for this role will have the following skills and attributes:

Minimum of 1 years' experience within a similar role

A solid understanding of social media platforms (Insta / Facebook / LinkedIn)

A creative flare with a great eye for 'Instagramable' moments

A problem solver with a can-do attitude and genuine desire to learn

A genuine interest in the field of marketing with plans for a career within the discipline

A team player who can build solid internal relationships across the business

Good stakeholder management and an ability to be dynamic and multi-task

The ability to work on their own, be proactive and self-motivated

Impeccable organisation skills with great time management

Great attention to detail and a desire to deliver the best work they possibly can

A friendly, personable nature with a work hard attitude to get the job done

A professional appearance and demeanour

An ability to work fast and deliver quick turnarounds

The ability to take notes and relay information in a clear and consistent manner

Experience in the property industry would be advantageous

Experience of working with and be competent in the use of:

MS Office suite (Word / Excel / PowerPoint)

• Canva
• CapCut
• Sprout Social (or other social media management tool)

Job Type: Full-time

Pay: £25,000.00-£27,000.00 per year

Work Location: In person