Brand Lead, Pinnacle Pet Group

6 days ago

London, Greater London, United Kingdom Pinnacle Pet UK Full time £60,000 - £100,000 per year

Where creativity meets commercial impact.

We don't believe in brand for brand's sake. We believe in
performance-driven storytelling
— the kind that makes people care
and
convert.

We're looking for a
Brand Lead
who blends creativity with commercial focus. Someone who can turn brand strategy into measurable impact, communications into growth drivers, and campaigns into clear, quantifiable wins.

You'll define how our Pet Ecosystem shows up across every channel and conversation — building a brand people trust, talk about, and choose. Owning brand strategy, communications, and creative output that drive awareness, engagement, and acquisition.

This role would be perfect for someone who thrives in fast-moving start-up environments, enjoys rolling up their sleeves, and knows how to build and scale a brand efficiently.

Experience in OOH planning and delivery will be a strong advantage as we continue to grow our physical footprint.

What You Will Do As Brand Lead

  • Lead and motivate a high-performing brand marketing team (2 people) with a collaborative, empowering approach
  • Manage, plan, and execute multichannel campaigns targeting growth audiences — including digital, social, content, influencers, brand partnerships, and OOH
  • Oversee creative, media, and production agencies to ensure on-time, on-budget delivery
  • Track and interrogate marketing KPIs, providing clear reporting and actionable insights
  • Use data tools and analysis to optimise campaigns, sharpen strategy, and improve ROI
  • Manage brand marketing budgets, event delivery, and ensure consistency across all brand touchpoints
  • Lead post-campaign and post-event analysis to improve future performance and creative quality

What We Are Looking For In Our Brand Lead

  • Proven B2C marketing leadership experience across content, social, influencers, partnerships, community and broader brand marketing
  • Experience in start-ups or high-growth environments, with the ability to build structure and clarity at speed
  • Strong analytical and commercial skills, including budget ownership and ROI optimisation
  • Experience planning and delivering integrated, multi-touchpoint media campaigns — including OOH
  • Deep understanding of marketing channels, performance metrics, brand tracking and insight tools
  • Demonstrable leadership skills, with the ability to inspire and motivate teams to deliver high-impact work

Key Behaviours & Attributes

  • Data-driven: You love a spreadsheet almost as much as a story.
  • Creative: You sell ideas with both heart and evidence.
  • Commercial: You care about impact, not just impressions.
  • Collaborative: You thrive at the intersection of brand, performance, product, and comms.
  • Curious: You're always testing new ways to engage, inform, and inspire audiences.

About Pet Ecosystem
We're building the UK's most trusted digital home for responsible pet ownership — a connected ecosystem of services that help pet owners do right by their pets, from microchipping to insurance and more.

Our brand is where empathy meets evidence: we lead with purpose, but we measure everything. If you're a data-minded brand strategist who believes creativity should perform, not just look good, we'd love to meet you.

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