Sales Controller

About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Position:
Sales Controller, Flora Professional

Location:
Southwark, London, Hybrid

About The Position
As Sales Controller for Flora Professional, you will lead our End User Foodservice commercial strategy across the UK, driving sustainable growth, margin expansion, and customer excellence. This is a high-impact leadership role, where you will own the full P&L and manage a cross-functional team, turning a robust sales funnel into long-term strategic partnerships, while ensuring best-in-class service for our existing customer base.

You will be directly accountable for some of our most critical national accounts across QSR and Foodservice and in this capacity, you'll collaborate closely with European market leaders to share insights, align strategies, and drive joint success at a regional level.

With QSR and other End Users as a strategic growth priority for Flora Professional, proven experience in accelerating growth within this channel is essential. This role offers the opportunity to shape the future of plant-based food in Foodservice, driving both commercial performance and sustainability leadership in a fast-moving, customer-centric environment.

Key Responsibilities Include
Commercial Strategy & Execution

• Manage the end-user sales funnel, converting leads into long-term customers
• Allocate resources to support complex European and global accounts
• Develop and execute demand creation activities in partnership with Marketing
• Deliver gross margin improvement plans through strategic pricing and mix

Customer & Account Management

• Lead senior negotiations with key accounts across QSR and Foodservice
• Build trusted relationships with procurement, culinary and commercial stakeholders
• Ensure high levels of service, retention and value creation across all accounts

Team Leadership & Development

• Lead and coach a high-performing commercial team across sales, culinary and analytics
• Drive talent acquisition and development in coordination with the Head of Flora Professional UKI
• Foster a culture of accountability, resilience and continuous improvement

What Does It Take to Be Successful?
You're a seasoned Foodservice leader with deep commercial instincts and a sharp understanding of customer dynamics. You've owned a P&L, led senior negotiations, and built teams that deliver results. Experience in QSR and End User growth is key — you know how to unlock long-term value in complex, fast-moving accounts.

• Proven success in Foodservice sales and strategic account management
• Strong commercial acumen and ability to translate strategy into action
• Track record of closing high-value negotiations with win–win outcomes
• Skilled at leading cross-functional teams and driving performance
• Resilient, pragmatic and outcome-focused
• Collaborative leader with a passion for coaching and development

What's Next?
If you're ready to lead Flora Professional's commercial growth in the UK, we'd love to hear from you.

Application Deadline:
28th November 2025

For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at or email at

Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food.
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.