Field Marketing Manager
2 weeks ago
We're on a mission to change the way businesses make decisions with our cutting-edge AI technology. To achieve that, we're looking for passionate people to join our open and unconventional workplace. Our inclusive environment welcomes skills and experiences from diverse backgrounds, and defines who we are.
Who We're Looking For
We're seeking a highly driven Field Marketing Manager to lead Signal AI's EMEA events program and deliver impactful marketing initiatives that directly support pipeline and revenue goals. In this role, you'll plan, organise, and execute events and campaigns that foster meaningful engagement with prospects and customers, shaping their buying decisions and strengthening their relationship with Signal AI.
Reporting to the Head of Integrated Marketing, you'll collaborate closely with the Demand Centre, Product Marketing, and Content teams to design integrated marketing plans that maximise commercial impact. You'll also partner with Sales and Customer Success to align marketing efforts with territory goals, ensuring marketing is a critical driver of growth.
The ideal candidate is an experienced B2B marketer with a proven record of working alongside Sales to generate demand. You'll bring strong project management skills, a hands-on approach, and the ability to thrive in a fast-paced, high-growth environment.
Key Responsibilities
Own and execute Signal AI's flagship EMEA events program (Exec Connect), managing end-to-end delivery including content, speakers, promotion, logistics, and post-event follow-up.
Manage Signal AI's presence at third-party EMEA events (paid and organic), ensuring activities drive awareness, engagement, and pipeline.
Partner with Sales and Customer Success to understand commercial priorities, identify marketing needs, and incorporate feedback into marketing strategy.
Develop and share marketing plans, activities, and performance results with cross-functional teams to ensure seamless pre-, during-, and post-event execution.
Manage the EMEA field marketing budget in collaboration with the Head of Integrated Marketing, ensuring efficient allocation of resources.
Key Skills & Competencies
Expertise in leveraging territory, pipeline, and buyer insights to inform marketing strategy.
Strong background in integrated marketing program planning, execution, and performance reporting.
Consultative approach to collaborating with Sales and Marketing teams.
Proven vendor and partner management experience.
Excellent written and verbal communication skills.
Strong planning, organisational, and time management skills.
Working knowledge of MarTech tools (Salesforce, Pardot or equivalent).
Experience & Qualifications
Well-experienced in B2B marketing, ideally within SaaS/technology.
Demonstrated success partnering with Sales to drive demand and support deal progression.
Proven track record of executing marketing programs that deliver measurable impact across the pipeline and revenue.
Not sure you meet every requirement? Studies show that women and other underrepresented groups often hesitate to apply unless they check every box. At Signal AI, diverse perspectives strengthen our teams, drive innovation, and lead to better performance. So even if your background doesn't align perfectly with each qualification, we encourage you to apply if you're passionate about this role.
We're dedicated to creating an inclusive environment where every Signaller feels welcomed, valued, and heard—a place where you can truly thrive as yourself.
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